Endeavor Content and Sanrio have closed a deal to create television properties around the emotion-centered characters
The beloved characters from iconic, global children’s brand Mr. Men Little Miss are leaping from the pages of their books to the TV screen for a new generation of children to enjoy. Endeavor Content and Japanese design and licensing company Sanrio (Hello Kitty), which acquired the Mr. Men Little Miss brand in 2011, have closed a deal to create television properties around the emotion-centered characters. The deal continues Endeavor Content’s push to identify compelling long-term IP and to produce premium family, young adult and kids’ content for audiences around the world. The global content studio previously brokered the ground-breaking multi-series television deal with Netflix for the Roald Dahl Estate.
Celebrating its 50th anniversary this year, the Mr. Men Little Miss illustrated books were created by British author, illustrator and advertising executive Roger Hargreaves in 1971. The short, fun-filled tales helped generations of children understand the world around them through the lens of their emotions and personality traits, embodied as simple, colorful doodles by Hargreaves. With a cast of over 90 characters, the Mr. Men Little Miss properties have brought fun and laughter to generations of families and have sold over 250 million books worldwide.
“We are thrilled to take the next step with our partner Sanrio and the Mr. Men Little Miss brands to help today’s children learn about their feelings, help empower them as they navigate the process of growing up, and to make them laugh along the way,” said Tamara Rothenberg, SVP, Family Young Adult and Kids, Endeavor Content.
“We are delighted to announce the return of Mr. Men Little Miss to the small screen with such a global partner as Endeavor Content. Considering their portfolio and expertise, we are sure they will be able to catch the essence of our characters and translate it into inspiring and engaging content. The celebrations for the brand’s 50th anniversary have shown how our readers’ love for these characters goes far beyond the books, and we’re sure this animated series will be met with incredible enthusiasm,” said Silvia Figini, Chief Operating Officer Sanrio – EMEA, India and Oceania, and Mr. Men – Worldwide.