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Industry News

ASEMBL ANNOUNCES APPOINTMENT OF WENDY GARTH AS BRAND & LICENSING DIRECTOR DESIGN

11 Oct - 2021

Tags from the story: Asembl, Fleur Harris, Wendy Garth.

Appointment coincides with Asembl welcoming Fleur Harris to global client portfolio

Australia’s leading design, lifestyle and FMCG licensed brand extension agency Asembl has announced the appointment of Wendy Garth to the newly created position of Brand & Licensing Director – Design.

Wendy will drive the development of the agency’s ‘Fashion and Design’ division which launches with the global representation of timeless Australian artist and whimsical creative collaborator Fleur Harris and will bring with her over 20 years as a noteworthy leader in the creative, design, fashion, and licensing industries.

With a distinguished history of working for high profile clients and global brands with Warner Bros. for 13 years, Wendy has extensive experience driving revenue and engagement across retail channels, digital platforms, and consumer experiences.

In her role for Asembl, Wendy will steer the development of Fleur Harris’ intricate and magical designs into new product categories while also strategically extending and catapulting Fleur’s footprint around the world. Wendy will continue to build upon Fleur’s growing fanbase internationally and as Asembl continues to grow and expand its fashion and design space, she will manage upcoming client licensing initiatives locally and globally.

Fleur Harris is fast earning a global reputation with her collaboration with luxury Australian childrenswear label, Tutu Du Monde launching this month in international retailers including Saks Fifth Avenue, Harrods, Neiman Marcus, and Bloomingdales.  The Fleur Harris brand is enjoying great homegrown success in Australia with highly successful collaborations with homewares retailer Adairs and Jimmy Cricket wallpapers.

“I am thrilled to announce the appointment of Wendy Garth to Brand & Licensing Director – Design.  Wendy boasts enviable experience across design, creative and licensing which makes her an extremely valuable addition to our Asembl team.  As we enter our 6th year specialising in fashion, lifestyle and FMCG licensed brand extensions, I am excited to be adding Fleur Harris to our client portfolio.  As a much-loved artist and creator of wonder and whimsy, Fleur Harris as a brand lends itself to incredible local and international licensing opportunities and we very much look forward to seeing Fleur’s work across new product categories and building her licensed opportunities across the world,” said Asembl Managing Director, Justin Watson.

“I am really excited to be joining Justin and the Asembl team to drive the growth of the fashion and design division.  Asembl continues to lead the way in new and innovative licensed brand extensions for a number of widely recognised international and local brands, so I am looking forward to working with the team on the Fleur Harris brand and significantly establishing it in the licensing space both here in Australia and globally,” said Asembl Brand & Licensing Director – Design, Wendy Garth.

“Joining forces with Asembl is the perfect next step for the Fleur Harris brand. I am excited to be working with such a highly experienced team to help me reach new audiences and explore new product categories in a way that maintains the integrity of my brand and its objective of making the world a more beautiful place,” says Fleur Harris.

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