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Highlights | Industry News

NEW LICENSING CONTRACTS FOR THE PANINI BRAND

7 Oct - 2021

The latest deals signed will bring on the shelves products in different categories across Europe

The Panini’s approach is aimed at offering a wide range of products in different categories for both adults and kids. There is no limit to imagination.

The company guarantees a continuous updating of its assets (the latest release of the style guide dated 2021) and a complete support to licensees in terms of product creation, activations and marketing activities.

Here there are the latest signed deals that will leverage the importance of the Panini brand in second semester of 2021.

Marketing Licensed Products (MLP) is the first French licensee for Panini.

Panini has partnered with MLP to develop, produce and market apparel lines based on the Panini brands and marks. With this multi-year agreement, Panini aims to expand its own brand extension business in France and French speaking territories in Europe. MLP’s Panini range is slated to hit retailers at the beginning of 2022.

Bloomsbury, Lyle & Scott and the Crystal Palace are the new licensees in Great Britain.

For the first time, the company has granted access to its archives for a book. Licensed by Panini and edited by Bloomsbury, the volume showcases Panini’s UK domestic football, FIFA World Cup and UEFA European Championship albums, as well as featuring all the big clubs and famous players. The book in now available in pre-order.

Lyle & Scott, the Scottish apparel brand, has teamed with Panini for a brand collection, with a go-to-market date planned for November 2021.

The collaboration will see two drops out respectively next November 2021 and February 2022.

A bespoke collaboration was signed with the football club Crystal Palace. Distributed in their own eComm and physical stores, the collection (t-shirts and hoodies) will be featured by the images of original Panini stickers of the club in their most iconic years.

LifeStyle Srl with its brand QuyCup is the new Italian licensee for cups and coffee sets. Made with natural fibers (such as bamboo, corn starch and resin) and without using any GMOs, the Quycup X Panini products are sustainable and reusable.

Tematico, the apparel brand of the Italian company Sem Manifatture, has renewed the licensing agreement for other two seasons up to fall/winter 2022.

The offer of Panini branded products is then enriched by Icam with its Christmas and Easter confectionary products, FCP for back to school, Mondo for footballs, Tecnografica for wall papers and lamps, Copa Football for apparel and accessories, Coro Marketing for promotional and loyalty activities in Italy, Leonine Distribution (via Bavaria Sonor Licensing) for audio play series.

And that’s not all! Upcoming collaborations will be soon finalized in Europe, Brazil and Usa.

The company will be present at the BLE from 17 to 19 November, one of the most important trade fairs, with its own booth.


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