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Licensees Focus

BULLDOG ADDS A BRACE OF NEW LICENSEES FOR CARE BEARS™

5 Oct - 2021

Bulldog signs up MoYou and The Hut Group to create a raft of new products based on the heritage brand

With a myriad of fans, both young and old alike, Care Bears™ is the perfect brand for consumer products ranges and the licensing programme, managed in the UK by Bulldog Licensing, already boasts a wealth of innovative lines. This offering is now set to expand as two new licensees have come on board to create offerings based on the loveable, huggable bears.

MoYou will be creating a collection of Care Bears-inspired nail products, including children’s and adult nail art stencil plates, a nail art scraper, a nail art stamper, and nail polish, ensuring that pamper days for fans of all ages feature some Care Bears’ glam.

Meanwhile, The Hut Group has signed on to design a wide range of products inspired by Funshine Bear, Bedtime Bear, Love-a-Lot Bear, and their friends. The offering will span apparel, homewares, accessories, electronics, collectibles, and furniture with collections already available on the likes of www.Zavvi.co.uk

Sophie Yates, Licensing Executive at Bulldog Licensing, commented: “The strong values at the heart of the Care Bears, inclusive of sharing, caring, and kindness, are what ensures the brand remains relevant throughout generations of children and adults. The two new partners will expand the product offering for the many fans with a number of brand-new designs. We look forward to seeing the upcoming collections on shelf very soon.”

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