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Industry News

ARTISTORY TO BUILD GLOBAL LICENSING PROGRAMME FOR THE BROOKLYN MUSEUM

30 Sep - 2021

ARTiSTORY will license designs created from the Brooklyn Museum’s internationally-renowned collection of 1.5 million works of art, craft, design and artefacts

The Brooklyn Museum in New York is the latest partner to join the art and cultural licensing specialist. The Museum’s mission — “To create inspiring encounters with art that expand the ways we see ourselves, the world and its possibilities” — resonates perfectly with ARTiSTORY, leaders in transforming “Artefacts to Merchandise”. By reinterpreting a collection spanning centuries of history, the partnership is set to create an exciting future, combining product innovation, immersive experiences, and engaging marketing.

With offices in London, Barcelona, Shanghai, Singapore, Beijing and Boston, and supported with IP protection and business investment from Sinofaith IP Investment Company (SIPIC) – an investment arm focused on art and cultural IP, ARTiSTORY is well placed to bring world-class museum collections to the global licensing marketplace. ARTiSTORY’s innovative approach will resonate with Millennial and Gen Z consumers, audiences with growing influence and spending power who are reshaping the way that we shop and consume content.

As a Master Licensee, ARTiSTORY will license designs created from the Brooklyn Museum’s internationally-renowned collection of 1.5 million works of art, craft, design and artefacts. With global rights, ARTiSTORY will work with licensees across a wealth of product categories to bring the likes of Claude Monet, John Edward Hicks, John Singer Sargent, Katsushika Hokusai, Charles Sheeler, William Morris, Berthe Morisot, Mary Cassatt, and Utagawa Hiroshige to the global market.

“At ARTiSTORY we strive to discover and share the stories behind the artefacts, to bring innovation in product manufacturing and licensing collaborations alongside groundbreaking shows, exhibitions and immersive experiences in order to expand the possibilities that the global heritage sector has to offer” explains Yizan He, Co-Founder and CEO of ARTiSTORY and Managing Partner of SIPIC. “By partnering with the Brooklyn Museum, we access incredible collections, reflecting the development of humanity across the world, including many American and Native American artefacts – an exciting new partnership we’re thrilled to begin.”

Sharon Matt Atkins, Deputy Director for Art adds, “We are excited to collaborate with ARTiSTORY and to share our collection with a global community. We have been impressed with ARTiSTORY’s commitment to creating dynamic opportunities to engage with art and its histories. Moving beyond traditional licensing programs, ARTiSTORY appealed to us as a partner of choice due to their dedication to providing art historical background and context on source images while also developing new and innovative ways to use art to inspire new audiences.”

The Brooklyn Museum joins a growing list of prestigious cultural partners for ARTiSTORY, including the Museum of Fine Arts, Boston; the National Gallery, London; the National Palace Museum, Taiwan; and Dunhuang Culture & Tourism Group.

A style guide for episodes containing Brooklyn Museum creatives will be available in the coming months.

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