fbpx
Industry News

WOWWEE ADDS BARBIE DREAM PLAYHOUSE TO ITS LINE OF POP2PLAY FOLDABLE PLAYSETS

28 Sep - 2021

Tags from the story: Barbie® Dream Playhouse, Pop2Play, WowWee.

Successful launch in early 2021 has attracted the iconic girls’ brand for a special child sized playset coming out in the fall

The pop up Barbie® Dream Playhouse invites hours of imaginative fun, then folds flat when kids are done. Kids can play inside the bedroom loft, featuring a pop-up bed and dresser along with cardboard accessories so they can play with their own Barbie dolls (sold separately). Comes complete with a kitchen, doors and windows that open/close, and more!

WowWee‘s Pop2Play line is made from durable StrongFold® cardboard that can be easily wiped clean and is ideal for children aged 2 and up. The Barbie Dream Playhouse can transform any living space into the perfect playroom and then be folded flat to store anywhere.

The Pop2Play Rainbow Slide and Sunny Slide, along with 2 additional playsets, became instant hits at the start of the year, as WowWee introduced a new way to play, then playsets fold flat to store out of the way.

“We are beyond thrilled to add the Barbie name to our innovative Pop2Play line!” said Sydney Wiseman, VP of Brand Development & Creative Strategy at WowWee. “I’ve personally been a big fan of this empowering brand since my childhood, and it has been a dream working with Mattel to create this exciting playset that kids everywhere will love to play in, along with their Barbie dolls!”

The Barbie® Dream Playhouse will be available November 2021 at Meijer & Amazon MSRP $59.99 (USD)

Subscribe to our newsletter


Read our last issue