fbpx

Industry News

FABA LAUNCHES NEW COMMUNICATION CAMPAIGN AND E-COMMERCE

28 Sep - 2021

The new campaign, designed and developed to be digital first, will be on air from September to December

“Crescere con FABA” (Growing up with FABA) is the concept around which the brand’s new communication campaign and the new shop online are developed: the idea behind it expresses the leitmotif that has always guided the company in the entire production process and in the choice of content to propose to the young public.

Since its inception two years ago, FABA’s aim has been to support children at all stages of their growth, from 0 to 7 years of age, thanks to carefully chosen content suitable for every stage of development.

The claim structure “Cresco. Step by step” is made up of an ever-changing root, which retraces the brand’s values – I grow, I listen, I learn… -, and the ending “Passo dopo passo” (step by step), present in all messages, which communicates a sense of evolution and continuity, of change and choice.

The campaign was created by More Than 30 Seconds, a creative agency based in Treviso, and directed by Giacomo Boeri.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




OM NOM STORIES TO LAUNCH ON DISNEY+ IN EUROPE IN Q4 2024
OM NOM STORIES TO LAUNCH ON DISNEY+ IN EUROPE IN Q4 2024

Zeptolab has unveiled an exciting new licensing deal with Disney+ in Europe, scheduled for launch in the fourth quarter of 2024. Under the licensing agreement, all 25 seasons of Om Nom Stories will be made available, allowing viewers to enjoy the enchanting adventures...

read more
SOCIAL TV CORNER: INTERVIEW WITH PLAY AROUND
SOCIAL TV CORNER: INTERVIEW WITH PLAY AROUND

At the Spielwarenmesse, Licensing Magazine interviewed Play Around to find out more about their products and novelties. From our Social Tv Corner at Spielwarenmesse 2024, Licensing Magazine’s interview with Massimiliano Piazzolla, Managing Director of Play Around, to...

read more
THE FIRST-EVER ANGRY BIRDS-THEMED EDUCATIONAL GAMES
THE FIRST-EVER ANGRY BIRDS-THEMED EDUCATIONAL GAMES

Rovio Entertainment, the creative force behind Angry Birds, has partnered with Legends of Learning to introduce a groundbreaking series of STEM-focused educational games. The collaboration, which was facilitated by Angry Birds’ global licensing agency IMG, leverages...

read more