fbpx

Trends & Research

THE FIRST-EVER TOYS & GAMES REPORT FROM THE INSIGHTS FAMILY HIGHLIGHTS BIG CHANGES FOR Q2

27 Sep - 2021

The Insights Family has launched their very first Toys & Games Report UK

The Insights Family, the global leader in kids, parents, and family research has launched their very first Toys & Games Report UK.

The new report, set to be released each quarter, looks at the attitudes, behaviours and consumption preferences of kids aged 3-5, 6-9 and 10-12, highlighting key changes and year-to-year trends.

Sarah Riding, Research & Trends director at The Insights Family comments It’s been an interesting quarter, with significant changes as the world returns to some form of normality. The Toys & Games Report shows a strong trend towards the popularity of traditional and well-known toys, as well as a growing interest in creative toys. In fact, year-on-year, brands like Barbie, Minecraft and NERF toys have all experienced +30% growth as kids’ favourite toys.”

Along with detailed data on kids’ toy preferences, expenditure, influence, leisure and lifestyles, brands can learn about the top licensing categories and toy-related purchases from TV, video games, film, and Youtubers. The new report also includes a section on ‘Looking Forward’ which covers ‘What is the next big thing?’ and ‘What new toys would you like to own?’.

As we head towards the Christmas and holidays period, The Insights Family are releasing the first Toys & Games Report free of charge at get.theinsightsfamily.com/toyreport for a limited time only.

The Toys & Games Report Q2 2021 is based on The Insights Family unique methodology, which sees them speak to at least 3,313 children aged 3-12 every quarter in the US.  The Insights Family have also released a US version of the report.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE NEW JOINT VENTURE, PALWORLD ENTERTAINMENT, INC.
THE NEW JOINT VENTURE, PALWORLD ENTERTAINMENT, INC.

Sony Music Entertainment (Japan) Inc. and its group subsidiary Aniplex Inc. and Pocketpair, Inc. have established a joint venture, Palworld Entertainment Inc., to expand and develop new businesses associated with the hit game, Palworld. The announcement was made today...

read more
INVIGORATING FRISK CARBONATED DRINK MAKES A SPLASH IN JAPAN!
INVIGORATING FRISK CARBONATED DRINK MAKES A SPLASH IN JAPAN!

Perfetti Van Melle Group and DyDo Group have announced the introduce of Frisk Sparkling, a unique carbonated soft drink under the iconic Frisk brand. This exciting collaboration merges Frisk's refreshing essence with DyDo Group’s dedication to health-oriented...

read more
FIRST MOLANG CINEMA EVENT PREMIERES ACROSS EUROPE
FIRST MOLANG CINEMA EVENT PREMIERES ACROSS EUROPE

Millimages and Kinepolis have announced the premiere of Molang’s first ever cinema film event. Opening on September 1st and distributed by the chain’s distribution arm Kinepolis Film Distribution France, “Molang at the Movies” will screen in 40+ cinemas across France,...

read more