fbpx
Trends & Research

THE FIRST-EVER TOYS & GAMES REPORT FROM THE INSIGHTS FAMILY HIGHLIGHTS BIG CHANGES FOR Q2

27 Sep - 2021

The Insights Family has launched their very first Toys & Games Report UK

The Insights Family, the global leader in kids, parents, and family research has launched their very first Toys & Games Report UK.

The new report, set to be released each quarter, looks at the attitudes, behaviours and consumption preferences of kids aged 3-5, 6-9 and 10-12, highlighting key changes and year-to-year trends.

Sarah Riding, Research & Trends director at The Insights Family comments It’s been an interesting quarter, with significant changes as the world returns to some form of normality. The Toys & Games Report shows a strong trend towards the popularity of traditional and well-known toys, as well as a growing interest in creative toys. In fact, year-on-year, brands like Barbie, Minecraft and NERF toys have all experienced +30% growth as kids’ favourite toys.”

Along with detailed data on kids’ toy preferences, expenditure, influence, leisure and lifestyles, brands can learn about the top licensing categories and toy-related purchases from TV, video games, film, and Youtubers. The new report also includes a section on ‘Looking Forward’ which covers ‘What is the next big thing?’ and ‘What new toys would you like to own?’.

As we head towards the Christmas and holidays period, The Insights Family are releasing the first Toys & Games Report free of charge at get.theinsightsfamily.com/toyreport for a limited time only.

The Toys & Games Report Q2 2021 is based on The Insights Family unique methodology, which sees them speak to at least 3,313 children aged 3-12 every quarter in the US.  The Insights Family have also released a US version of the report.

Subscribe to our newsletter


Read our last issue




SWEETHEARTS ANNOUNCES ROBUST LICENSING PROGRAM FOR 2022
SWEETHEARTS ANNOUNCES ROBUST LICENSING PROGRAM FOR 2022

Partnerships with Crocs, Froot Loops and more will take center stage Sweethearts, the much beloved candy brand that has become synonymous with Valentine’s Day, announced a new, robust licensing program to roll out during 2022. The licensing program is managed by Lisa...

read more
POETIC BRANDS ADDS SCHITT’S CREEK TO PORTFOLIO
POETIC BRANDS ADDS SCHITT’S CREEK TO PORTFOLIO

New adult’s apparel range on the way for the multi award-winning series Leading apparel manufacturer, Poetic Brands, has partnered with ITV Studios, creator, producer and distributor of world-leading content, to create a range of adult apparel based on the hugely...

read more
UNIVERSAL MUSIC ISRAEL ANNOUNCE NEW SERIES PISCES LANE
UNIVERSAL MUSIC ISRAEL ANNOUNCE NEW SERIES PISCES LANE

Universal Music Israel to collaborate with Ananey Studios' on Pisces Lanz a new live-action teen series Universal Music Israel (UMI), a division of Universal Music Group (UMG), the world leader in music-based entertainment, announced that it will be collaborating with...

read more