23 Sep - 2021

On the occasion of the 12th edition of the Digital Press Day, Assogiocattoli presented the latest news for Christmas 2021 from the various member companies, including several under license

The Assogiocattoli Press Day for 12 years has allowed you to discover the latest trends and the most exclusive product novelties. The 2021 edition took place on September 15, still in an entirely digital version. Here is some licensed news from member companies.

Buzz Italia for the Melissa & Doug brand has many new arrivals in Paw Patrol license, such as the portable easel with blackboard, the 37 giant 3D scenes of the cartoon, the wooden stamp set, with 8 vehicle stamps, 8 character stamps , two (washable) inks and a 12-page activity book.

For licenses, Crayola offers the Disney Princesses decorated case, which contains a selection of coloring products. Giochi Preziosi presents Christmas stockings with different properties (Barbapapa, Bing, Me against you…). Among the latest releases, the new models of Love, Diana’ dolls, Diana, with two outfit changes (princess and superheroine, mermaid and party dress). For its Famosa brand, the Pinypon novelties are worth mentioning: the hospital with a revolving tower and 6 different equipped areas, the Youtube GBR family pack and the Snow Hotel.

Lego has its own advent calendars ready, including the Avengers one, which contains 7 minifigures of Iron Man, Spider-Man, Black Widow, Thor, Captain Marvel, Thanos and Nick Fury, as well as exciting items and accessories from the universe. Marvel. For the Younger Boys the Adventures of Luigi – Starter Pack featuring the Super Mario character who responds instantly and expressively via an LCD screen and speakers. Lisciani offers Barbie Dough – an exclusive European licensed Barbie line – with glittery and colorful modeling pastes to free creativity and imagination. Mattel for the autumn of Thomas & Friends IP has created the Mega Tower of Sodor, a 87 cm high track on which the locomotives included in the package can speed. There are many releases of Hot Wheels for autumn 2021, for example City Car Wash Color Reveal, a very long path of 120cm that will lead to a special car wash, for the magic of Color Reveal. As for Barbie, the little ones can go to dinner in the playset of her restaurant, with 7 different play areas and more than 40 accessories.

Orsomago presents many products dedicated to Harry Potter, including the Cubic Fan to build the Hogwarts Castle and the 3D puzzle with plush. Peg Perego among its rechargeable battery riders has activated a new collaboration with Ducati for the Ducati Desmosedici Evo electric motorcycle suitable from two years and the Mini Ducati Evo, from 1 year. Simba Toys for the Jada brand and the IP Minecraft boasts the Nano Overland playset with unique scenes, functions and characters, and a collection of 20 metal characters. For the plushes, the Disney line Mickey and Friends (Minnie and Mickey Mouse) and Star Wars – The Mandalorian (The Child).

Curated by Rossella Arena

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