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Licensees Focus

FIRST LEO TOYS PRODUCTS ON NEWSSTANDS

20 Sep - 2021

Tags from the story: DIC 2, DYNIT, Leo Toys.

DIC 2 and DYNIT launch first products under license from Leo Toys on newsstands

DIC 2 and DYNIT launch on newsstands the first products featuring the license of Leo Toys the Italian creator of 13 years No.1 on the male target 4-10 years. The first products to be launched are Dinosaur Park Attack, a collection of beautiful spring-loaded dinosaurs that allow children to grab, bite and fight, all combined with a magazine in which Leo talks about his passion for dinosaurs, transforming himself into a real palaeontologist.

Putty dinosaur eggs will be released in October and a beautiful 3D dinosaur collection in 2022.

DIC 2 has also signed the Easter Eggs licence with Dolfin and is in talks for savoury snacks, fruit juices, a new book and partwork.

All LeoToys licensed products have a free promotion on Leo’s social channels.


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