DIC 2 and DYNIT launch first products under license from Leo Toys on newsstands
DIC 2 and DYNIT launch on newsstands the first products featuring the license of Leo Toys the Italian creator of 13 years No.1 on the male target 4-10 years. The first products to be launched are Dinosaur Park Attack, a collection of beautiful spring-loaded dinosaurs that allow children to grab, bite and fight, all combined with a magazine in which Leo talks about his passion for dinosaurs, transforming himself into a real palaeontologist.
Putty dinosaur eggs will be released in October and a beautiful 3D dinosaur collection in 2022.
DIC 2 has also signed the Easter Eggs licence with Dolfin and is in talks for savoury snacks, fruit juices, a new book and partwork.
All LeoToys licensed products have a free promotion on Leo’s social channels.