Retail, Product, Property, Marketing and Honorary Achievement winners crowned in glittering ceremony
The winners of this year’s Licensing Awards have been crowned in a glittering ceremony, with the industry returning to The Great Room at the Grosvenor House Hotel, London for the first in-person awards event for 18 months.
Welcoming everyone to the event – which was hosted by Tom Allen – Jakki Brown, joint md of Max Publishing, which owns and organises The Licensing Awards, commented: “Well, welcome everybody, it truly is so fabulous to see you all. I have been willing for this evening to come and now it’s here, well it is rather emotional… We’re all back together.
“For all of you who have stood by us, be it through deferring your sponsorship, your ticket bookings, showing full loyalty as we moved last year’s events online, we really cannot thank you enough. Our relationships with you have been what has kept us going.”
The awards were once again backed by Brand Licensing Europe 2021 as headline sponsor and also supported by industry trade body, Licensing International.
The winners of The Licensing Awards 2021 are:
THE LICENSING INTERNATIONAL UK RISING STAR AWARD: Abbie Burrows, category manager – UK and EMEA, Hasbro
RETAIL CATEGORY WINNERS
BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5): George@Asda
BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16): Tesco
BEST RETAILER OF ADULT LICENSED PRODUCTS: Tesco
THE RADAR AWARD: The Hut Group
BEST OVERSEAS RETAILER: Aldi
BEST LICENSED RETAIL MARKETING INITIATIVE: Mrs Hinch Exclusively at Tesco Campaign
BEST LICENSED PROMOTIONS CAMPAIGN: Tom & Jerry The Movie and Xplora Partnership (Agency: Lime Communications)
BEST LICENSED LIVE EVENT: The Gruffalo Adventures at Royal Botanical Gardens Kew Gardens
PRODUCT CATEGORY WINNERS
BEST LICENSED TOYS OR GAMES RANGE: CoComelon Toys from BANDAI
BEST LICENSED DRESS-UP OR PARTYWARE: Star Wars, The Mandalorian Costume for TU Sainsbury’s from Rubies Masquerade Co
UK BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS): Peter Rabbit Classic SS21 Collection for Nutmeg at Morrisons from Dennicci
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE: The Wizarding World Kids Fashion Range from Marks & Spencer
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE: Barbie 1959 Collection from Zara
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE: Mr Men Little Miss Books from Farshore Books
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE: Peaky Blinders Calendar, Diary, Greeting Cards and Gift Bag Collection from Danilo Promotions
BEST LICENSED GIFTWARE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE: Peanuts 70th Anniversary Homewares and Gift Collection from Cath Kidston
BEST LICENSED FOOD OR DRINK RANGE: Harry Potter Confectionery for M&S from Kinnerton Confectionery
THE INNOVATION AWARD: LEGO DOTS Range from LEVI Strauss & Co.
BEST SUSTAINABLE LICENSED PRODUCT: Peppa Pig Brand Threads Nightwear Range from Cooneen By Design
PROPERTY CATEGORY WINNERS
BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5): Peppa Pig
BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12): L.O.L. Surprise!
BEST TEEN OR ADULT LICENSED PROPERTY: Wizarding World
BEST GAMING LICENSED PROPERTY: Pokémon
BEST FILM LICENSED PROPERTY: Peter Rabbit 2: The Runaway
BEST MUSIC OR CELEBRITY LICENSED PROPERTY: The Rolling Stones
BEST SPORTS LICENSED PROPERTY: England Football
THE CLASSIC LICENSED PROPERTY AWARD: The Very Hungry Caterpillar
WHAT KIDS LOVE AWARD: Frozen
HONORARY ACHIEVEMENT AWARD: Angela Hall, founder, H&A