fbpx

Highlights | Industry News

POKÈMON X FERRERO NEW COLLABORATION

15 Sep - 2021

Tags from the story: Ferrero, Pokémon.

Pokèmon celebrates its first 25 years, and for the occasion signs new partnerships including a delicious partnership with Ferrero


Iconic evergreen brand Pokémon – one of the most popular and successful entertainment properties in the world – is marking its 25th anniversary this year with a dynamic and ambitious program. Teaming up with other iconic brands and global superstars to create unique promotions, merchandise and activations, it is helping fans celebrate in style across 2021. This year also sees a host of exciting collaborations across consumer products, including a delicious partnership with Ferrero for a special Pokémon Estathé 25th Anniversary Iced Tea Cup Collection.

Launched on 1st September, the new six-pack brick collection follows on from last year’s hugely successful first collaboration between Pokémon and Ferrero Estathé which was not only a hit with the target market of families with children 3-10, but also proved popular with adults young and old. Strengthening the partnership for Pokémon’s pivotal anniversary year, the new collection pours the unique taste of Estathé into exclusive 200ml cups depicting 24 First Partner Pokémon from the eight regions, plus Pikachu. With two versions of the iced tea cups – 24 lemon-flavoured and 24 peach-flavoured.

The launch was supported by three TV ads with further promotional activity launching soon across Estathé’s social media platforms and website. 


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




ADOPT ME! x FINGERLINGS PARTNERSHIP
ADOPT ME! x FINGERLINGS PARTNERSHIP

Uplift Games and WowWee are announcing a new global licensing partnership to bring digital pets to life in the real world with the all new Adopt Me! x Fingerlings. Debuting at the 2024 Licensing Expo in the Uplift Games booth, the line features two must-have pets from...

read more
MONSTER JAM REVS UP WITH BEANSTALK
MONSTER JAM REVS UP WITH BEANSTALK

Monster Jam has appointed Beanstalk to grow its consumer products and licensing program. As the licensing agency for Monster Jam in Europe and the Middle East for consumer products, services and experiences, and globally for video game crossovers, Beanstalk will...

read more