Highlights | Industry News


15 Sep - 2021

Tags from the story: Ferrero, Pokémon.

Pokèmon celebrates its first 25 years, and for the occasion signs new partnerships including a delicious partnership with Ferrero

Iconic evergreen brand Pokémon – one of the most popular and successful entertainment properties in the world – is marking its 25th anniversary this year with a dynamic and ambitious program. Teaming up with other iconic brands and global superstars to create unique promotions, merchandise and activations, it is helping fans celebrate in style across 2021. This year also sees a host of exciting collaborations across consumer products, including a delicious partnership with Ferrero for a special Pokémon Estathé 25th Anniversary Iced Tea Cup Collection.

Launched on 1st September, the new six-pack brick collection follows on from last year’s hugely successful first collaboration between Pokémon and Ferrero Estathé which was not only a hit with the target market of families with children 3-10, but also proved popular with adults young and old. Strengthening the partnership for Pokémon’s pivotal anniversary year, the new collection pours the unique taste of Estathé into exclusive 200ml cups depicting 24 First Partner Pokémon from the eight regions, plus Pikachu. With two versions of the iced tea cups – 24 lemon-flavoured and 24 peach-flavoured.

The launch was supported by three TV ads with further promotional activity launching soon across Estathé’s social media platforms and website. 

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