fbpx
Entertainment | Highlights

GURU STUDIO TAPS FAUNA TO REPRESENT TRUE AND THE RAINBOW KINGDOM IN TURKEY

15 Sep - 2021

Guru Studio announce it has tapped Fauna Entertainment as its exclusive licensing agent for True and the Rainbow Kingdom in Turkey

Guru Studio is pleased to announce it has tapped Turkish powerhouse Fauna Entertainment as its exclusive licensing and media distribution partner for True and the Rainbow Kingdom in Turkey.

Fauna Entertainment will represent the hit preschool series across all Licensing and Merchandising categories including apparel, publishing, accessories, and games, as well as broadcast television, YouTube, and other media.

“It is a testament to the growth and demand for True and the Rainbow Kingdom that we continue to sign world class partners,” said Corey Caplan, Director of International Sales at Guru Studio. “We are excited to be working with the energetic and entrepreneurial team at Fauna to build the vibrant and beloved TRUE brand in Turkey.”

“True and the Rainbow Kingdom is an amazing IP which with no doubt will be loved by Turkish kids as well. We are thrilled to work with the very talented Guru team and very excited to be part of TRUE’s worldwide success while building the brand in Turkey.” Beti Hekimoglu, Business Development Director at Fauna.

True and the Rainbow Kingdom is produced by animation powerhouse Guru Studio and has a  timely and important message that empowers children to be mindful, compassionate and respectful of all living things. Earlier this year, Guru Studio announced it is expanding its global M&L program working with United Smile to bring a full line of True and the Rainbow Kingdom toys to retail starting this Fall. With over four seasons currently streaming on Netflix worldwide, the series has become a ratings hit around the world. Now a top performer across linear networks including CBC Kids in Canada and Tiny Pop in the UK, the demand for the hit preschool series continues to grow. On AVOD platforms such as YouTube and YouTubeKids, True and the Rainbow Kingdom has amassed a sizeable audience with over 525 million views and over 2.7 billion minutes watched. The show’s GIPHY page now boasts over 4 billion views.

Subscribe to our newsletter


Read our last issue




NINA & OLGA ARRIVE IN BOOKSHOPS
NINA & OLGA ARRIVE IN BOOKSHOPS

Mondadori - Libri per Ragazzi in bookstores from September 7 with the first two volumes inspired by the new adventures of Nina & Olga To celebrate the upcoming release on Rai Play and then on Rai YoYo of the new animated series Nina&Olga, with art direction by...

read more
POKÈMON X FERRERO NEW COLLABORATION
POKÈMON X FERRERO NEW COLLABORATION

Pokèmon celebrates its first 25 years, and for the occasion signs new partnerships including a delicious partnership with Ferrero Iconic evergreen brand Pokémon – one of the most popular and successful entertainment properties in the world – is marking its 25th...

read more
THE LICENSING AWARDS 2021: THE WINNERS
THE LICENSING AWARDS 2021: THE WINNERS

Retail, Product, Property, Marketing and Honorary Achievement winners crowned in glittering ceremony The winners of this year’s Licensing Awards have been crowned in a glittering ceremony, with the industry returning to The Great Room at the Grosvenor House Hotel,...

read more