Media & Digital


13 Sep - 2021

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The highlyanticipated collaboration brings forward a new way to seamlessly capture, share and listen through yourmost authentic moments

Facebook, Inc. and Ray-Ban releases the next generation of smart glasses, Ray-Ban Stories. The highlyanticipated collaboration brings forward a new way to seamlessly capture, share and listen through yourmost authentic moments. The announcement was made by Mark Zuckerberg and Rocco Basilico ina virtual announcement detailing the partnership and the exciting capabilities.

Leading Ray-Ban Stories’product lineup with the mostrecognizable style, an icon since the 1950’s isWayfarer and Wayfarer Large. Facebook and EssilorLuxottica, Ray-Ban’s parent company, were able toengineer smart technology to support all-day wear, including an optimized Snapdragon processor, withoutcompromising style, comfort, and aesthetic, but most of all the weight, with just 5gr more than a standardpair of Ray-Ban Wayfarer.Ray-Ban Storiesincludea dual integrated 5MP camera to capture photo andvideo; discreet open-ear speakers to listen, and a three-microphone audio array to deliver rich voice andsound transmission for calls and videos. You can also findRay-Ban Storiesin a variety of other iconicstyles such as the legendary, retro Round and the super iconic Meteor. Starting at $299 (CAD 369, EUR329, GBP 299, AUD 449) you can add flare to your style by choosing various lenses: sun, prescription,polarized, gradient, Transitions® and clear.

In addition to an iconic design built with innovative technology, Ray-Ban Storieslaunches in conjunctionwith a companion app, Facebook View (iOS and Android), creating an easy way to import, edit, and sharecontent captured on the smart glasses with the ability to upload on any social app stored on your phone: Facebook, Instagram, WhatsApp, Messenger, Twitter, TikTok, Snapchat, and more.

“We are incredibly proud to bring Ray-Ban Storiesto life with our partners at Facebook,”said RoccoBasilico, Chief Wearables Officer at EssilorLuxottica.“This is a milestone product that proves consumersdon’t have to choose between technology and fashion – they can live in the moment and stay connectedwhile wearing their favorite style of Ray-Ban’s. Our unique approach, combining decades of superior craftsmanship, a dedicated spirit of innovation and a commitment to delivering only cutting edgetechnology has resulted in a wearable that people will truly love wearing.”

“Ray-Ban Stories is designed to help people live in the moment and stay connected to the people they arewith and the people they wish they were with. EssilorLuxottica has been nothing short of stellar in thispartnership and through their commitment to excellence we were able to deliver on both style andsubstance in a way that will redefine the expectations of smart glasses. We’re introducing an entirely newway for people to stay connected to the world around them and truly be present in life’s most importantmoments, and to look good while doing it,”said AndrewBosworth, Vice President, Facebook RealityLabs.

Ray-Ban Stories is available at Ray-Ban stores and Ray-Ban.com beginning on September 9thin the US,UK, Italy, Australia, Ireland and Canada. On Monday, September 13th it will be available at selectLuxottica retail banners including SunglassHut, LensCrafters, OPSM, David Clulow and Salmoiraghi &Viganò and soon after available also at selected wholesale clients.

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