Coccinelle launches a new capsule collection in collaboration with Barbie: The Future is Limitelees
Always being on the woman’s side.
This is the “woman for woman” approach that Coccinelle believes in and identifies with, to build an all-round vision of the future that must not impose limits.
A dimension free from stereotypes where barriers fall, differences are celebrated and natural beauty is encouraged. Where inclusiveness and self-acceptance are winning.
Values that perfectly embody Barbie™, the world’s most famous fashion doll, much more than a toy, and that are at the origin of the international project Coccinelle for Barbie™.
Over the years, Barbie™ has continued her journey to represent diversity and inclusion in the fashion doll segment and has evolved to be even more of a reflection of the world that little girls see around them, introducing new looks and including different dolls. Barbie™ has become a mirror of different body shapes (Tall, Petite, Curvy), even including dolls that reflect disabilities.
“Barbie™ has always represented for women the possibility to choose”, used to say Ruth Handler, the entrepreneur who created her: in her 62 years of life Barbie™ has gone through many restyling and now stands as a tool capable of inspiring little girls to make them feel they can be anything they want.
The Coccinelle for Barbie™ bag-manifesto was born from the sharing of these assumptions, the founding principles of a community that firmly believes in the power of dreams, to put into circulation the most important and necessary message: THE FUTURE IS LIMITLESS, the future has no boundaries.
In cool & strong nylon canvas, with leather handles to celebrate traditional Italian craftsmanship and grosgrain ribbon as a declaration of conscious femininity, the Coccinelle for Barbie™ bag speaks to all women, up close and personal.
Here, the words THE FUTURE IS LIMITLESS stand out on the bag in graffiti-style characters, pink on black, black on pink. Decisive, bold, timeless, pink is dear to both Coccinelle and Barbie™, an expression of their attitude. Together with black, it is the yin-and-yang of women empowerment: courage and gentleness, challenge and resilience, rebellion and kindness.
Inside the bag, instead, a Barbie™ Pink label with the Coccinelle for Barbie™-thought: accepting ourselves in our diversity will make us stronger and masters of our future.
And Barbie™ Pink, recognizable at every age, in every language and culture, at every latitude, is also the box that contains the bag.
The slogan THE FUTURE IS LIMITLESS runs throughout the box: you read it “outside” and you find it “inside”, on the bag that looks out of the transparent window just like a Barbie™ doll.
The mission is clear: to make noise. So that inclusiveness, self-acceptance and girl power do not remain just beautiful but empty words.
An international project involving 25 countries around the world, international ambassadors who will tell their stories, launching a global message of inclusion and positivity.
Those who go to school to build a future, those who have the task of educating, those who fight for rights that concern everyone, away with the glass ceiling, away with inequality, long live the desire for change.