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Highlights | Industry News

THE SUMMER 2021 SLATE OF CRUNCHYROLL LICENSING PARTNERSHIP

7 Sep - 2021

Tags from the story: Crunchyroll.

Crunchyroll, the world’s most popular anime company and brand, collected a new series of cross-category licensing partnerships this summer

Crunchyroll is the world’s most popular anime company and brand, with more than 5 million subscribers and over 120 million registered users. It serves anime fans in more than 200 countries and territories with a robust library of more than 1000 titles and 30,000 episodes.

The Crunchyroll Consumer Products team manages the rights for more than 350 titles and more than 100 licensees, offering fans the best in fashion, home goods, lifestyle and more. In the summer it got a great abundance of new licensing deals, here are a few.

Bleach, the long-running hit shonen series based on the manga from Tite Kubo, was recently granted to Bershka for a direct to retail collection launching soon.

BURN THE WITCH, the latest anime from the popular Bleach universe, was recently signed to to D&D Entertainment for accessories and home decor.

Captain Tsubasa, the beloved football phenomenon that won a Licensing International France award earlier this year, has been granted to McDonald’s for promotions in France, to Célio for direct to retail collections in France and EMEA, to Parga Basim for gifting in Turkey and to Ulupinar for textiles in Turkey.

Cardcaptor Sakura: Clear Card, the dreamy anime series based on the beloved manga from Clamp, was recently granted to Fukuya USA for Plush and to Bershka for a whimsical direct to retail collection available across Europe now.

Dr. STONE, the action-packed science series taken from the popular Shonen Jump manga of the same name, was recently signed to Boss Fight Studios for action figures, D&D Entertainment for accessories and home decor, Don’t Panic Games for board games, Monogram International for novelties.

Haikyu!!, the beloved volleyball series, was granted to Otaku Lamps for lamps and signs and Monogram International for novelties.

JUJUTSU KAISEN, the smash-hit horror series, was recently signed to a number of licensees including Abysse Corp for novelties, Kitsune Statue, Megahouse, and Taka Corp for figurines, D&D Entertainment for accessories and home decor, and Espada Art for wall art. 

My Hero Academia, the popular superhero franchise, was recently granted to Urban City for a direct to retail collection in Poland. My Hero Academia was also granted to A Plus Media for the launch of a popular mobile game with more than 2.3 million downloads across Europe.

Rent-A-Girlfriend, the high-energy romantic comedy, was recently signed to D&D Entertainment for accessories and home decor.

The God of High School, the high-octane Crunchyroll Original series animated by MAPPA (the powerhouse studio behind JUJUTSU KAISEN and other hot titles), was recently granted to Just Funky for a variety of categories from accessories to home decor, along with beverage, dinner and drinkware.

Junji Ito Collection, the spooky stories from legendary horror manga creator Junji Ito, was granted to Monogram International for novelties and Ata-Boy for magnets, buttons, patches pins and more.

Stor SL was granted the licenses to One Punch Man, My Hero Academia and Death Note for tableware across Spain, Portugal, and France.

Finally, the Crunchyroll brand was granted to Running Press for the recently announced Essential Anime, a guide that highlights 50 classic, unforgettable Japanese animated series and feature films. This upcoming title will give an insightful look into the history and true impact of anime on Japanese and Western pop culture. Essential Anime will be published in April 2022 by Running Press and is available for pre-order now wherever books are sold.

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