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Highlights | Industry News

ONE ANIMATION BOLSTERS DIGITAL TEAM WITH NEW HIRES FROM HASBRO AND AMAZON

3 Sep - 2021

Kelly Joeman joins from Entertainment One/Hasbro as Senior Manager of Audience Development. Former Amazon executive Tuan Nguyen appointed as E-Commerce Manager

Award-winning content creation, distribution and licensing studio One Animation is expanding its digital team with the appointment of two new executives to newly created roles. Kelly Joeman will join as Senior Manager, Audience Development and Tuan Nguyen has been tapped as E-Commerce Manager both based in One Animation’s Singapore office. Joeman will be supported by Glen Chittur, Manager, Audience Development, who brings audience development experience from HooplaKidz MCN, BBTV Professional Services, YoBoHo and BabyFirst TV Network.

Commencing her role on 1st September, Joeman joins One Animation from eOne/Hasbro where she held the position of Channel Manager and contributed to the success of brands including Peppa Pig, PJ Masks, Transformers, and Play-Doh. As Senior Manager, Audience Development she will be responsible for amplifying One Animation’s digital presence, as well as driving the success of the company’s YouTube network of 20 kids targeted channels across its key brands, such as Oddbods, Antiks, Insectibles and Rob the Robot. In her former role, Joeman generated 15 billion total views and 40 million subscribers across the channels she managed. Joeman joined eOne/Hasbro from the YouTube agency Diagonal View where she built channels for clients across USA, France and Singapore, including One Animation’s Oddbods channel. Joeman will report into Michele Schofield, SVP, Content Distribution.

Nguyen is responsible for leading One Animation’s direct-to-consumer e-commerce business. He reports into One Animation’s VP of Digital and e-Commerce, Amir Biran. Nguyen brings almost a decade of experience working in the online sphere and a specialism in e-commerce, having most recently served Manager and EU Expansion Project Management at Amazon. Prior to Amazon, Nguyen was the Merchandising Manager at Lotte e-commerce.

Sashim Parmanand, CEO at One Animation, said: “We’re committed to putting our fans at the centre of everything we do and an integral part is ensuring we’re delivering a robust digital presence, across both merchandise and content. We know that Tuan will play a pivotal role as we drive forward our e-commerce and omni-channel retail solutions, while Kelly’s expertise will be key as we build and capitalise on the success of Oddbods’ vast digital presence and our wider YouTube network. These new hires really add significant firepower to our digital team and we’re looking forward to working closely with Tuan and Kelly as we take our online offering to the next level.”


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