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Highlights | Industry News

WILDBRAIN CPLG AND DR. SEUSS ENTERPRISES EXPAND TOP PROPERTIES WITH NEW LICENSING DEALS

30 Aug - 2021

New cross-category partners in the UK on board for hugely popular classic brands The Cat in the Hat, How the Grinch Stole Christmas! and Green Eggs and Ham

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is further extending the robust licensing programmes for Dr. Seuss Enterprises’ beloved properties including The Cat in the Hat, How the Grinch Stole Christmas! and Green Eggs and Ham with the addition of new cross-category licensees in the UK. The new deals build on extensive consumer products programmes previously assembled by WildBrain CPLG for Dr. Seuss’s top properties across EMEA.

WildBrain CPLG has secured new UK licensees for How the Grinch Stole Christmas!, including Brand Alliance for adult apparel and accessories, Solent Brands for a ‘bag for life’, H&A for health and beauty items, and Fizz Creations for gifting and kitchenware. Additionally, Beautiful Games will introduce wall stickers and decals for various Dr. Seuss titles.

In further UK deals, Brand International is on board for How The Grinch Stole Christmas! footwear and accessories, as well as nightwear for The Cat in the Hat and Green Eggs and Ham. Stor is creating a line of How the Grinch Stole Christmas! kitchenware. The new ranges will roll out from Autumn/Winter 2021, with the How the Grinch Stole Christmas! lines being available for the festive 2021 season.

John Taylor, VP Northern Europe and Managing Director UK and France at WildBrain CPLG, said: “The iconic brands of the Dr. Seuss portfolio continue to celebrate enduring popularity among consumers, licensees and retailers alike. We’ve already established significant licensing partnerships for Dr. Seuss across Europe and these latest wave of deals will offer fans in the UK even more unique products across a compelling array of categories, such as health & beauty and kitchenware.”

Susan Brandt, President of Dr. Seuss Enterprises, L.P., said: “We’re very happy with our partners continued success in the UK, making the Grinch a best-selling character at retail each year. It’s also exciting to see new and existing partners expanding our product categories for Green Eggs and Ham and The Cat in the Hat, two properties that continue to make Dr. Seuss the number one licensed children’s book brand in the US.”

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