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Fashion & Lifestyle | Highlights

THE NEW COLLECTIONS INSPIRED BY THE MOOMINS

30 Aug - 2021

Tags from the story: Lillelam, Lollo & Bernie, Moomies, Novita.

The new fashion collections inspired by the Moomins will satisfy the tastes of the youngest as well as the oldest

MOOMIN X LILLELAM

Wonderful novelties from Norway: Lillelam’s warm and comfortable merino clothes for babies and children come now in a Moominous design! The limited-edition Moomin collection is available on Lillelam’s webshop with worldwide shipping.

Lillelam’s first Moomin collection consists of Moominous versions of their best selling products. Just like all Lillelam products, the Moomin collection is made of high-quality merino wool. The baby suit, hat and tights come in two calm and beautiful colours: melange cinnamon and melange grey.

The Norwegian brand was founded in 2004 by two young mothers who couldn’t find sustainably produced merino wool products for their newborns. For the past 17 years, they have created products that are functional and comfortable while also being sustainable and ethical.

The entire collection is machine washable and ideal to be worn all year round, including the cute and soft tights.

The beautiful collection is now available on Lillelam’s webshop.

MOOMIN X NOVITA

The popular Moomin x Novita yarn collection is growing! The new Moomin yarn, called Huviretki (Adventure), is ideal for all garments for babies, children and adults.

The newest addition to the Moomin x Novita yarn collection is the luxuriously soft wool-blend yarn Huviretki. The yarn is made of 60% wool for warmth and 40% polyamide for durability and softness, making it ideal for all garments for adults, children and babies.

The yarn comes in six beautiful colours. The different colours work nicely together and can be combined to create lovely, Moominous knits!

Huviretki yarn can also be used for creating this season’s most stunning accessories that feel luxuriously soft against the skin – such as this fun Hemulen bag!

Novita has also published a new bookazine filled with Moomin-themed knits. The bookazine is only available in Finnish, but Novita is currently working on the details to possibly translate at least some of the amazing patterns! You can find some patterns in English from the previous bookazines here.

The bookazine is a part of the Reading, Writing and the Moomins initiative, which aims to strengthen the importance and joy of reading and writing in the life of children, youth and adults.

Moomin and Novita have a long history together, as Novita published its first Moomin-themed yarns already in the 1970s. In 2019, the collaboration continued with the new, long-awaited Moomin x Novita yarns and bookazines.

You can find the new Moomin x Novita yarn Huviretki as well as the old favourites Muumitalo and Muumihahmot on Novita’s webshop!

MOOMIN X LOLLO & BERNIE

Have some fun in the sun with Lollo & Bernie this summer! Swedish apparel company Franchetti has just launched a full summer collection with the children’s favorite giraffe and bear – Lollo & Bernie.

The new collection includes 24 different matching pieces, ranging from swimwear and UV protecting apparel to t-shirts and backpacks.

T-shirts, shorts, dresses, and hats. All the pieces come in vibrant colors that matches Lollo & Bernie’s fun personalities and can be used together in whichever combination you prefer.  

The collection is available at several retailers in Sweden, and on lollobernieshop.com

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