Highlights | Industry News


30 Aug - 2021

ZAG signs multiple new industry leading north american licensees for Miraculous – Tales of Ladybug & Cat Noir

On the heels of the spring/summer 2021 rollout of Season Four of Miraculous™ – Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan), and ahead of the upcoming US$100M+ theatrical feature film, ZAG celebrates a new major milestone for the hit brand, surpassing US$1B in worldwide retail sales. The news coincides with the announcement of a roster of new U.S. licensees for the brand.

“Since launching the Miraculous™ – Tales of Ladybug & Cat Noir  brand at retail, Miraculous branded merchandise from over 300 licensing partners is currently available at major retailers and online in virtually every territory around the world across multiple categories,” commented Jeremy Zag, Founder and CEO, ZAG.  “We are grateful for the support of our content partners, licensees and retailers around the globe, and of course our millions of fans who have embraced the adventures of our heroes, Ladybug and Cat Noir.  We have more exciting escapades yet to come and I can’t wait to share the news of an upcoming series that is sure to be embraced by our Miraculous fans.”

With continued demand for the Miraculous™  brand in the North American market, ZAG has signed over 50 new licensees in the past 12 months.  Newly signed publishing agreements include Little Bee (Activity Formats) and Bendon (Color and Activity).  For fashion and accessories, new partners include HER (hair accessories and jewelry); Jacmel (jewelry); Accutime (watches and clocks); Jerry Leigh of California (girls’ apparel); SG Companies (seasonal footwear); and Heys International (luggage).  For activities, partners include TCG (puzzle and games); Horizon (craft & activity); Lil’ Anglers (fishing gear); What Kids Want (outdoor and seasonal); and Toy Factory (amusement plush).  Food and beverage partners include Crunch Pak (healthy snacking), Good to Grow (beverages); Ferrara (fruit snacks); Zak! Designs (hydration, food storage, tabletop); and Kernels (popcorn, Canada).  Additional partners include ASO (wound care and first aid); and SmileMakers (stickers for medical field).  In Canada, Danawares is on board for accessories.

The new deals come on the heels of the recently signed global deals with Swatch’s Flik Flak and Epopia, who join long-standing partners Ferrero and PEZ.

In spring 2021, ZAG introduced a new Miraculous toy line from ZAG Lab and Playmates in the U.S. on the e-commerce platforms of Walmart, Target and Kohls, selling-out within just a few hours. This fall, brick and mortar stores will be carrying the toy line.  Other products hitting retail shelves in the U.S. this year include leveled readers and chapter books from Little, Brown Books for Young Readers (LBYR), a division of the Hachette Book Group; costumes and accessories for wholesale retailers from InSpirit Designs, bedding from Jay Franco; underwear from Handcraft Manufacturing; and Bentex Apparel Group for sportswear, tees and sleepwear.

Miraculous™ – Tales of Ladybug & Cat Noir is available in over 120 territories across the globe.

Miraculous™ – Tales of Ladybug & Cat Noir is everyone’s superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years.  With a massive fan base of young adult “Miraculers” (ages 15-25), Miraculous has become a digital planetary craze with over 25 billion views on YouTube (authorized and of user-generated content); and over 200M products have been sold during the past four years.   Available in over 120 territories across the globe, Miraculous is the winner of 19 awards, including the 2018 Teen Choice Award for Choice Animated Series.

About Miraculous™: Tales of Ladybug & Cat Noir

The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™: Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan Group), follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?

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