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Highlights | Industry News

HELLO KITTY AND PUSHEEN REVEAL SUPERCUTE LIMITED-EDITION COLLECTION

25 Aug - 2021

Tags from the story: Hello Kitty x Pusheen, Pusheen, Sanrio.

Adorable collaboration marks first-ever partnership between the iconic brands in celebration of friendship

Global lifestyle brand Sanrio and beloved era icon, Pusheen® are thrilled to announce their long-awaited, limited-edition collaboration. Featuring exclusive accessories, collectibles, stationery, housewares and health and beauty products, the collection unites Hello Kitty and Pusheen for the first time to celebrate friendship and long-lasting connections.

“You can never have too many friends! –  This is Hello Kitty’s motto and she is looking forward to making more friends together with Pusheen too” said Silvia Figini, Chief Operating Officer Sanrio – EMEA, India and Oceania, Mr Men – Worldwide.We are glad to partner with another icon like Pusheen in this new program and we are sure the range of new products will capture the hearts of consumers and create extra fun.”

“It’s a dream come true to collaborate with Hello Kitty!” said Claire Belton, Creator of Pusheen. “It’s been so much fun to work together and see everything come to life. I grew up loving Hello Kitty, so it feels like coming full circle.”

Similar to Pusheen, whose animated comics and GIFs have spread smiles and laughter worldwide, Hello Kitty also stands for friendship, kindness, and inclusivity. These values have brought the two together to help spread positivity and acceptance to friends and fans everywhere. In addition,  the cute designs and the pastel palette will make the range a fan favorite.

Confirmed license partners of the Hello Kitty x Pusheen collaboration include the following:

  • Blueprint for stationery;
  • Gund for plush;
  • Hamee for squishy toys and phone accessories;
  • Loungefly for bags and small accessories;
  • Stitch & Story for crochet kits and craft accessories;
  • Taste Beauty for health and beauty care products;
  • Thumbs Up / Magnum Brands for housewares and figurines.

And more partners will be revealed soon!

The Hello Kitty x Pusheen collection will be available starting from fall 2021 at Claire’s Accessories, John Lewis, Artbox, Forbidden Planet and in other selected retailers throughout Europe.

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