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Highlights | Licensees Focus

TONIES ANNOUNCES THEIR NEWST UNPCOMING COLLABORATION WITH SESAME STREET

21 Aug - 2021

Tags from the story: Sesame Street, Tonies.

tonies teaches new lessons through the magic of audio and The Sesame Street friends

Starting in September, kids can sonically connect with their favorite Sesame Street friends through the magic of the Toniebox! Elmo, Cookie Monster, and Abby Caddaby will share the joys of music and healthy habits with kids in the U.S., U.K., and Germany, with Canada soon to come.

For families new to tonies, it’s the original screen-free audio entertainment system developed especially for young children. Designed for small hands and independent play, the system combines a Toniebox, a soft, shockproof, portable five-inch speaker cube with no screens, sharp corners or edges, complicated controls, etc., with Tonies – collectible, audible action figures that foster play, learning and imagination for toddlers and young children.

Through tonies’ combination of tactile play and audio, families will enjoy fresh, original content. The Elmo Tonie is dedicated to all things music, teaching kids about different instruments, how to stretch their imaginations, and using music to exercise and to wind down. The Cookie Monster Tonie is all about healthy habits, from eating, to cooking, to exercise, to mindfulness.

“Sesame Workshop’s mission is to help kids grow smarter, stronger and kinder, and what better way to do that than by providing them with the tools to discover new worlds all on their own,” said Gabriela Arenas, VP, Global Licensing, Sesame Workshop. “With more songs to be sung and more wonders to be explored, tonies takes kids on an audio adventure with their favorite Sesame Street friends.”

“Working with Sesame Workshop, the nonprofit educational organization behind Sesame Street, is an absolute dream come true for all of us at tonies,” said Christoph Frehsee, tonies USA President. “There isn’t a single person in the world that hasn’t been enchanted by the friendly residents of Sesame Street. We are ecstatic to bring the voices and sounds of this iconic brand to life through the Toniebox.”

Presale is now open for the Cookie Monster and Elmo Tonies on tonies.com, retailing individually for $14.99. Both Tonies will be fully available for purchase starting on September 23 via tonies.com, Target.com, BarnesandNoble.com, Amazon.com, CAMP.com and FAO.com. In-store, tonies can be found at FAO Schwarz in New York, CAMP retail locations and independent toy retailers nationwide.


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