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Highlights | Licensees Focus

BLUEY: MORE NEW TOYS FOR FANS OF THE HIT SERIES

21 Aug - 2021

Tags from the story: Bluey, Moose Toys.

Bluey is hitting the road this month with a range of must-have toys from Moose Toys

Bluey, the smash hit animated children’s TV series consistently ranked No. 1 on Disney Channel  and Disney Junior – and a brand sensation from Australia that has captivated kids and parents around the world – is hitting the road this month with a range of must-have toys from Moose Toys.

Leading the way is Bluey’s Caravan Adventures, the coolest RV on the road. “Rolling” out this month, the large playset includes everything the family needs for outdoor fun. Inspired by the “Camping” episode, where Bluey meets a new friend, Jean Luc, the playset includes an exclusive Jean Luc figure, a firepit and accessories. Ages 3-5; SRP: $29.99

Along with Bluey’s Caravan are other super-fun new offerings guaranteed to help families embark on their own adventures:

Talking Bluey and Bingo Plush

With a push on Bluey’s belly, the soft and cuddly Bluey speaks nine phrases – including “I’ve got an idea!” and “For real life?” Bingo speaks nine phrases – including “Ah…so relaxing!” and “Can you play games with us?” – and sings the beloved opening song from the hit Disney series. Ages 3-5; SRP: $19.99

Bluey Figures

These themed figure sets feature Bluey and Bingo ready to play one of their favorite games of pretend, Queens. The adorable figures are dressed in a royal crown and regal brushed tricot cape that both can wear as they take turns being Queen for a day. Bingo and Dad (Bandit) also like to pretend in their work attire. They each are wearing their work badges from the episode, “Work,” and come with a cloud bag accessory. Ages 3-5; SRP: $7.99

Bluey Hopscotch Race Card Game 

Perfect for family entertainment on-the-go, players build a hopscotch path using cards, then spin the spinner to match the color. The first one to the finish line wins the game! Includes 44 colorful picture cards, color spinner and the four Bluey family characters as game pieces. Ages 3+; SRP: $9.99

Created by Joe Brumm and produced by the Emmy® Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios, Bluey follows a lovable and inexhaustible 6-year-old Blue Heeler puppy who lives with her dad, mum, and 4-year-old sister, Bingo. In every episode, Bluey uses her limitless Blue Heeler energy to play and turn everyday family life into extraordinary adventures. Bluey has proven to be a genuine co-viewing experience, bringing the whole family together to enjoy the show, while delivering impactful and poignant moments for every generation.

Paul Solomon, Co-Owner, Moose Toys, said:Bluey has entered the cultural zeitgeist, an actual ‘pup culture.’ In addition to topping many prestigious must-watch TV and best show lists, last year Bluey was The NPD Group’s No. 1 new license year-over-year in the Preschool Figures, Playsets and Accessories categoryi and the No. 2 new growth property in the total toy industryii.  It’s clear Bluey is a favorite among kids and adults, so we’re continuing to expand our toy line meet demand and allow kids to replicate their favorite episodes or create their own everyday adventures.”

Suzy Raia, VP Consumer Products and Business Development, BBC Studios, said: “Bluey is the program that kids ­– and adults – just can’t get enough of.  Moose Toys has done a fantastic job of bringing the characters and relatable themes to every day life so fans can immerse themselves in creative quests away from the screen for non-stop fun Bluey-style.”


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