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RED ROCK FILMS AND NATIONAL WILDLIFE TOGETHER FOR A NEW KIDS SERIES

16 Aug - 2021

Red Rock Films, National Wildlife Federation announce development of children’s series based on beloved ranger Rick Book, magazine character

Red Rock Films, the innovative natural history production company known for Emmy®-nominated films shown on National Geographic and Disney+, and National Wildlife Federation, the nation’s largest nonprofit conservation education organization, announced the development of a new kids series that brings to life for the first time on TV the popular magazine and book character Ranger Rick.

Noted children’s entertainment veteran Brenda Wooding is developing and executive producing the series for Red Rock Films. Bix Pix Entertainment, the award-winning animation studio behind the series “Tumble Leaf” (on Amazon Prime) has been named series producer; Kelli Bixler, owner, founder and executive producer of Bix Pix is executive producing. Talks are underway with various streaming-video hubs and kid-focused media outlets.

To continue Ranger Rick’s more than 50-year history of inspiring kids to be wildlife champions, the series will be reshaped — drawing on the National Wildlife Federation’s long-history of conservation work. The modern-day retelling of the series aims to encourage children to explore their environment through the lens of one conservation issue per season, such as the monarch butterfly migration.

Characters include:

  • Ranger Rick, the beloved raccoon who is passionate about the great outdoors and driven to share this with the world
  • Scarlett Fox, the smart, confident and social media savvy conservation enthusiast
  • Boomer the Badger, the MacGyver-like innovator who can upcycle anything found from the the trash bin or in nature itself
  • Tunia the Monarch Butterfly, whose determination and vision often launches the team into action. The first season focuses on an epic 3,000-mile adventure to help Tunia reach her ancestral family tree.

“For decades, Ranger Rick has inspired millions of children to explore, love and protect nature,” said Dawn Rodney, National Wildlife Federation’s Chief Innovation and Growth Officer. “Bringing this iconic character to life on TV will inspire an entire generation in a whole new way, thanks to the passion, creativity and imagination that Red Rock Films and Bix Pix bring to this partnership.”

“There’s never been a better time to bring the legacy of Ranger Rick to the forefront of TV and further spark kids’ passion for exploring our natural world,” said Wooding. “This series will not only have one of the largest and most trusted conservation organizations backing it [National Wildlife Federation], but will also have the fresh, imaginative storytelling and animation magic of Bix Pix steering it forward for the next era. My hope is that kids connect to the series and realize they too can make a difference.”

Ranger Rick magazine has been a Parents’ Choice Gold Award Winner for the past 10 years. More than two million children ages 0 to 12 are reached through all Ranger Rick print and digital outlets. First published as “The Adventures of Rick Raccoon,” by the National Wildlife Federation in 1959, the character evolved to its own magazine, then called Ranger Rick’s Nature Magazine, in January 1967 and is now in its 54th year.

PRODUCTION CREDITS: For Red Rock Films, Brenda Wooding is the executive in charge of development and production. Shannon Malone-deBendictis is executive producer. For Bix Pix, Kelli Bixler is executive producer.


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