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Highlights | Licensees Focus

WET HOT AMERICAN SUMMER CELEBRATES 20 YEARS WITH NEW MERCHANDISE

13 Aug - 2021

Tags from the story: Licensing 360, Wet Hot American Summer.

This summer marks the 20th anniversary of the beloved comedy classic film, Wet Hot American Summer

This summer marks the 20th anniversary of the beloved comedy classic film, Wet Hot American Summer, starring Paul Rudd, Bradley Cooper, Amy Poehler, Molly Shannon, and Elizabeth Banks. To celebrate, Licensing 360, Rusted Wave, and the film’s producers, have partnered with Mondo and Bioworld to create unique, nostalgic collectible merchandise. “With these anniversary pieces,” according to Stephanie Kupperman of Licensing 360, “our goal is to showcase the iconic scenes, phrases, and moments of the film that fans remember deeply and want to own through merchandise.”

As Eric Garza of Mondo explains, “Wet Hot American Summer is an iconic film with an unbelievably stacked cast, so to celebrate its anniversary, we wanted to give fans a fun, high-energy poster that reminds them of not only the Camp Firewood shenanigans, but maybe even of their own summer camp experiences. Artist JJ Harrison delivered on all fronts.”

Bioworld will develop a full collection of Wet Hot American Summer merchandise including tees, hats, jackets, lounge pants, bags, and water bottles. The collection will initially be available on Dumbgood.com, a direct-to-consumer site blending streetwear and pop-culture that is a part of Bioworld’s best in class consumer engagement model. “We are pleased to offer fans this Wet Hot American Summer collection,” according to Paul Beck of Bioworld. “This is well overdue for fans, so we think they will leap at the opportunity to collect the pieces.”

To inquire about becoming a Wet Hot American Summer licensee please email stephanie@licensingthreesixty.com or visit the website, licensingthreesixty.com.


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