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Highlights | Industry News

UBISOFT PARTNER WITH BEANSTALK TO EXTEND GAMING BRANDS INTO NEW CATEGORIES

10 Aug - 2021

Tags from the story: Beanstalk, Far Cry®, Just Dance, Tinderbox, Ubisoft.

Ubisoft are partnering with Tinderbox to represent their top selling gaming franchises Just Dance® and Far Cry® for licensing across Europe

French video game company, Ubisoft, are partnering with Tinderbox – the digital division of Beanstalk, to represent their top selling gaming franchises, Just Dance® and Far Cry® for licensing across Europe.

Tinderbox will support both franchises, Just Dance and Far Cry, by expanding the European consumer products footprint into new categories and channels, pursuing opportunities across fashion, collectibles, home, gifting and novelty, consumer electronics and more.Since 1986, Ubisoft have created worlds for everyone. They are dedicated to enriching the lives of their players by developing high-quality games that resonate with all kinds of personalities, bring people together, and allow everyone to learn and grow while having fun.

The seventeen-year-old, Far Cry franchise features open-world, first-person shooter games known for beautiful wilderness environments and survival thematics. Today there are over 60 million unique players in the franchise, and the next title, Far Cry 6, is to be released on October 7th, 2021.

Just Dance is the #1 Music Video Game franchise of all time. With 11 titles, 80 million games sold, and more than 138 million registered players worldwide, this mainstream brand is more than a video game: it is a worldwide phenomenon. This evergreen franchise invites players to have fun playing with their family and friends, or to keep fit, exercising at home to classic songs and the latest hits. The next title, Just Dance 2022, will release on November 4th, 2021.

Dave Tovey, Head of Tinderbox at Beanstalk, said “We are thrilled to be partnering with Ubisoft in developing consumer product programmes for their top selling titles. Far Cry is one of the biggest gaming franchises, with a passionate fan base that is eager for more consumer touch points. Just Dance is the ultimate definition of a cross-generational gaming experience, delighting fans from Gen Z, Millennials and beyond. The team at Tinderbox are excited to get started and establish exciting and engaging brand extensions at retail on behalf of Ubisoft.”

Francois Tallec, Senior Director, Consumer Products & Partnerships, said “At Ubisoft we strive to bring players the best gaming experiences, and ultimately, grow and engage strong communities with transmedia brands. We are enthusiastic to partner with Beanstalk/Tinderbox, experts in forging licensed product partnerships with leading video game franchises, to expand our Far Cry and Just Dance licensing programmes throughout Europe.”


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