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Licensees Focus

IT’S TIME TO TURN MEALTIME INTO GAME TIME!

10 Aug - 2021

Introducing the MASTERCHEF Family Cooking Game by Wilder Toys & WowWee!

Wilder Toys, WowWee and Endemol Shine North America, producers of hit culinary competition series MASTERCHEF, airing Wednesdays (8:00-9:00 PM ET/PT) on FOX, are here to bring the excitement of the show straight into your kitchen! This summer, you can gamify mealtime with the MASTERCHEF Family Cooking Game, an exciting new culinary board game, to see if your family has what it takes to become the ultimate MASTERCHEF! This all-new cooking adventure hits major retailers this August, including Target, Amazon, Walgreens, Kohl’s, Macy‘s and more.

The MASTERCHEF Family Cooking Game combines education with family fun by cooking your way through a series of challenges with delicious results. Mystery Ingredients, Game Changers and Mad Skills challenges will put your family to the test and keep everyone entertained from start to finish!

“Our mission is to make life Wilder by breaking the routine,” said Casey Karls, Vice President, Wilder Toys. “Dinner or lunch was a perfect opportunity for us to disrupt the daily routine for parents and kids by gamifying it. The MASTERCHEF Family Cooking Game brings home the high-stakes experience for all to try!”

Discover new dishes and cuisines with 22 family-tested recipes that cater to a variety of eaters. Cook any time of the day with recipes for breakfast, lunch, dinner, and even snacks! While kids get to learn valuable cooking skills, the game also promotes teamwork by tackling challenges as a family to see if you can score big on the judges’ score cards.

“MASTERCHEF fans are going to love playing this fun and innovative board game that lets them experience what it would be like to compete on their favorite show,” said Scott Shillet, Vice President, Licensing, Endemol Shine North America. “In today’s digital world, it is refreshing to have a game that encourages families to put down their devices and pick up a spatula or whisk to work together towards a common (and delicious) goal. From the Ricotta Gnocchi to the Elegant Eclairs, I can confidently say that this is the best tasting board game you will ever play.”

With the 11th season of MASTERCHEF currently airing on FOX, you’ll have plenty of time to feel inspired before picking up your copy of the MASTERCHEF Family Cooking Game from your favorite U.S. retailer this summer!  MSRP $19.99. Please visit: www.wildertoys.com/masterchef

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