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LINE FRIENDS AND ILLUMINATION’S MINIONS TEAM UP FOR “MINIONS X BROWN & FRIENDS” COLLECTION

29 Jul - 2021

The new collection, featuring MINIONS Kevin, Bob and Stuart, and BROWN and SALLY, dressed in the MINIONS signature blue overalls and goggles, is available for purchase in countries and regions including Korea, the U.S., Japan, and China

LINE FRIENDS, one of the world’s fastest-growing global character brands, announced its collaboration with Illumination and Universal Brand Development, unveiling the “MINIONS X BROWN & FRIENDS” collection—inspired by the beloved Minions from the most successful animated franchise of all-time.

In celebration of the announce, LINE FRIENDS released a video of the MINIONS mischievous takeover of BROWN & FRIENDS’ 10th anniversary celebration. MINIONS Stuart, Kevin and Bob surprise BROWN and SALLY with gifts that reflect each of their larger-than-life personalities. The fan reaction from Millennials and Generation Z to BROWN and SALLY dressed in the MINIONS’ signature overalls and goggles went viral across the globe.

The MINIONS X BROWN & FRIENDS collection features essential fashion and tech accessories ranging from AirPods cases to phone grips, to canvas tote bags to golf accessories and camping gear.

The MINIONS X BROWN & FRIENDS collection is available at LineFriends.com in countries and regions including Korea, the U.S., Japan, and China. In conjunction with this collaboration, LINE FRIENDS is slated to drop digital content, including LINE messenger stickers and Instagram AR GIFs.

“With our unrivaled creative capabilities, LINE FRIENDS once again captures the hearts of Millennials and Generation Z with an innovative MINIONS collection designed in collaboration with Universal Brand Development and Illumination,” said LINE FRIENDS.

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