fbpx

Licensees Focus

CHIA PET®AND CHINATOWN MARKET INTRODUCE THEIR SMILEY BASKETBALL CHIA PET

29 Jul - 2021

CH-CH-CH-CHIA™ CHIA PET® and Los Angeles based Chinatown Market introduce their Smiley® Basketball Chia Pet®!

Take your love for gardening to the next level with the Chinatown Market Smiley® Chia Pet collection!

Chia Pet and Chinatown Market have teamed up to create a Chia Pet based on their iconic Smiley® Basketball. In addition to the highly detailed terracotta planter, Chinatown Market will also be releasing a collection of apparel to accompany the drop.

This limited release of the Smiley® Basketball Chia Pet and collaborative apparel capsule will be sold exclusively through http://thechinatownmarket.com.

“We love to work on projects that are unexpected, especially when they bring joy to the world,” said Michael Cherman, Creative Director of Chinatown Market. “When we had the initial conversation about doing something with Chia Pet, I knew we needed to create a planter out of our classic Smiley Basketball.  We hope the fans have as much fun putting some greenery around their homes, as we did making it!”

The collaboration was put together by Chinatown Market’s Licensing Agent, Jason Kletzky, President of Collaborations Licensing.

Subscribe to our newsletter


Read our last issue




DEVELOPING KIDS’ IPS ACROSS DIFFERENT PLATFORMS
DEVELOPING KIDS’ IPS ACROSS DIFFERENT PLATFORMS

Ampere Analysis is a market-leading data and analytics firm specialising in the media, games and sports sectors. LM spoke with Senior Analyst Cyrine Amor, who explained the newest trends in the kids' TV industry at MipJunior. Your presentation demonstrated a...

read more