Highlights | Licensees Focus


28 Jul - 2021

Tags from the story: Barbie, Barbie Dough, Lisciani, Seven.

Discover the new collection of Barbie products dedicated to school by Seven Group and the incredible Barbie Dough modelling pastes by Lisciani!

After the summer holidays, it’s back to the school desks, but you don’t have to lose the cheerfulness and fun accumulated. For this there is a special friend: Barbie, who inspires little girls to be what they want since 1959 and wants to accompany them also this year in their return to school with style and fun.

Seven Group – Back to School Line 2021

Seven Group is without a doubt synonymous with the Back to School guarantee: the company has always developed quality products that are suitable, functional and, above all, have an attractive design that makes them stand out. Once again this year, the return to school is the meeting point between the quality of the Seven Group and the cheerfulness and style of Barbie, the most iconic fashion doll ever! The line dedicated to Barbie is composed as follows:

BIG ADDITIONAL BACKPACK: in printed polyester fabric, with a pre-shaped back and padded shoulder straps for maximum comfort. Featuring a front pocket with drawstring, flap pocket and side mesh water bottle pocket. The product is enriched on the front by metallic faux leather fabric with silkscreen printing and zip puller personalised with Barbie logo.

3 ZIP POCKET: with 3 zipped compartments in printed polyester fabric. Inside are quality materials and everything you need for school. The product has a metallic faux leather front with silkscreen printing.

DIARY: 10-month diary with 352 pages and a padded cover with a glossy finish. Inside full of pictures, games and curiosities.

The Barbie line is also completed with maxi notebooks in ruled and squared versions, to be always at school in Barbie style!

Barbie Dough – Lisciani modelling pastes

Glittery and colourful, Barbie Dough, the modelling pastes by Lisciani, are ideal for moments of free time outside school. To free your creativity and fantasy, they are available in different multipacks or in single packages with a new and super fashionable design! The line includes heart-shaped jars containing lots of colourful, collectible modelling pastes, including glitter ones: just under the jar, little girls will find fantastic stencils with the most beautiful Barbie icons. Then there are two playsets to discover: a sparkling Barbie backpack containing a rich kit; with the help of the creative manual included in the package, it will be easy and fun to learn how to use Barbie modelling paste, to give life to many super fashionable creations. The second playset of the line is a kit in the shape of a wardrobe, which allows to make clothes and accessories with the colourful modelling pastes. Thanks to the shaped Barbie dolls and the fantastic stencils with the models of the most fashionable clothes and accessories, little girls will be able to create a super fashion collection and dress the “models” and make them walk down the catwalk, just like in a real Fashion Show.

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