Highlights | Licensees Focus


27 Jul - 2021

A new plush line for Geronimo Stilton in the USA thanks to Mighty Mojo Toys Inks’ partnership with Atlantyca entertainment

Mighty Mojo Toys announces its forthcoming collaboration with Geronimo Stilton to release a line of plush based on the cherished children’s book series to the North American marketplace. The deal was brokered by Firefly Brand Management.

Since his Italian debut in 2000 at the hands of creator Elisabetta Dami, the adventures of Geronimo Stiltonand his family and friends have stretched across almost 250 volumes, selling more than 175million copies in 51 different languages around the world – including North America, where the books are published by Scholastic for all English speaking countries – making Geronimo Stilton one of the most  globally popular children’s book series of all time. Scholastic Corporation has published the English version of the series in the US since February 2004,Mighty Mojo Toys will manufacture and distribute a line of plush toys based on the series and its cast of characters. Mighty Mojo Toys has previously found great success with other licenses, including plush lines for the hit children’s YouTube series Booba, PBS’ Super Why, as well as Pete The Cat and Instagram celebrity Doug The Pug. Their most recent releases include several officially licensed products from Spin Master’s Etch-A-Sketch.

“We’re so excited to be collaborating with the Geronimo Stilton team,” said Arash Moghaddam, CEO of Mighty Mojo Toys. “As fans, we’ve been watching its popularity explode over the years and cannot wait to share what we have in store for Geronimo and his friends.”

“We are thrilled to be working on expanding the Geronimo Stiltonprogram with Mighty Mojo Toys,” said Cynthia Modders, President of Firefly Brand Management. “Geronimo Stilton is one of the best selling children’s book series, the famed mouse journalist is loved by children everywhere, maintaining a huge young fan base who are certainly going to enjoy these devoted character plush and toys!”

Italy-based Atlantyca Entertainmentis the award-winning, leading international entertainment media company maintaining Production & Distribution, Licensing, Publishing, Foreign Rights Sales and Live production divisions. The company is the manager for all of the IP rights for Geronimo Stilton. Firefly Brand Management is their appointed US Licensing agent for the brand.

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