Thanks to the success that has spread through licensing with the food industry, Cool Things wants to extend the Brand concept beyond the simple toy, using it to decorate and personalize ones surroundings entirely with the exclusive Puppy Club Friends characters
Thanks to the success that has spread through licensing with the food industry, Cool Things wants to extend the Brand concept beyond the simple toy, using it to decorate and personalize ones surroundings entirely. Certainly, an innovative way of “brand building” and development of a format that can be further extended elsewhere through the purchase of this license.
The first successful experiment is the Pilot beach identified by Cool Things and located in the famous Romagna Riviera, in Riccione, a popular destination for holidays and tourism for families. The beach is concentrated in Marano Beach 135-136, which for the summer of 2021 will be dressed in vibrant colors and the Puppy Club Friends characters.
At the entrance, a very colorful sign welcomes all families with their children and animals, inviting them to join the Club. A nice walkway scattered with paws shows the path to reach the Kids area and the Dogs area. In the Kids Area, you can find a fabulous world of characters from Puppy Club Friends, who will keep the children company during their holidays. There is a Selfie point available to take photos, polaroid, and videos to share with your friends on social networks. The picture will be a pleasant reminder of the good times spent together at the Puppy Club during the holidays.
In addition to dressing up the beach, a welcome kit will be given to the young guests of the beach, containing a lot of surprises and benefits for members of the Club.
Furthermore, five Puppy Club Friends themed events are planned, which will immerse the young and the old all summer: treasure hunts, Olympic sports, happy race and puppy hour, dog agility shows, and professional photo shoots.
These events have already been enormously successful, especially thanks to the presence of the little fans of the Puppy Club Friends. Only the first event, Happy Race and Puppy Hour had a turnout of 300 people including adults, children, and dogs. A fun walk in the company of your furry ones with a final aperitif all branded Puppy Club Friends. A treasure hunt will be held on Saturday 24th July, with rich prizes for the little participants!
Cool Things’ goal is to extend this layout to different tourist locations and beyond, increasing tourism in facilities and providing services that will give them a “premium” scenery. These resorts will then be able to stand out from the competition and be identified as Family and Pet friendly locations, thanks to the Puppy Club brand. The format is suitable for hotels, beaches, camping, recreational facilities, playrooms, family rooms, children’s areas in the malls, swimming pools and gyms that will want to increase their receptivity, offering their customers more targeted services, differentiating them in the market.
