Sesame Workshop names Studio 100 Media its licensing agent for Germany and german-speaking territories
Sesame Workshop, the nonprofit media and educational organization behind Sesame Street, has named Studio 100 Media as its licensing agent in Germany and German-speaking territories. Following their appointment, Studio 100 will manage consumer products for Sesame Workshop’s flagship German brand Sesamstrasse. As Sesamstrasse celebrates the broadcast of its 50th season in 2023, Studio 100 will manage special brand activations and retail events. Sesamstrasse is a coproduction with Germany’s public broadcaster NDR.
Stefan Kastenmüller, Sesame Workshop’s General Manager for Europe, said, “I am incredibly excited about this strategic partnership with Studio 100 and the opportunity to strengthen the brand in Germany. In addition to overseeing licensing activity, Studio 100 will develop new ways for families to enjoy and deepen their connection with their favorite characters. Fans can expect to see more in themed entertainment, live shows, apps, and new content.”
Studio 100´s Managing Director Martin Krieger said, “We are very happy to represent Sesame Workshop in Germany, Switzerland, and Austria. Many of us grew up with Sesamstrasse and having it now in our portfolio is amazing. It’s a perfect fit as we have similar brand values. I believe that our expertise will sustainably contribute in strengthening and expanding Sesamstrasse’s popularity and success story. We look forward to further developing licensing opportunities in important and new categories.”