Beginning fall 2021, Moose will lead the distribution strategy for select key brands
Australian based Moose Toys announced it will continue its global expansion, embarking on a hybrid direct distribution model in the Canadian market.
Beginning Fall 2021, Moose will distribute directly in Canada offering a strategic selection of new brands, including recent Aussie mega-hit Bluey and the just announced Akedo – Ultimate Gaming Warriors.
While Moose will be handling the distribution for some curated brands, the long standing and successful relationships with trusted distribution partners Imports Dragon and Red Planet will continue forward, ensuring Moose’s most popular toys will remain widely available.
“We have seen great success in the UK, France and Germany, using this distribution model,” said Ben Dart, Chief Operating Officer at Moose Toys. “As we continue to increase Moose’s footprint and brand growth globally, we will use locally based teams to handle the strategic distribution of new brands, and solidify our position in the market. Over the last few years, the Moose Toys business in Canada has continued to grow much in part due to the tireless commitment of our partners Imports Dragon and Red Planet. We are looking forward to continued success with both organisations as we enter this new and exciting phase.”
Initially, Moose will handle direct distribution of the Bluey toy line, for which the brand holds the global master toy license, Akedo, and another yet to be revealed new brand. All will be available at major retailers nationwide.