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Licensees Focus

MIGHTY MOY TOYS ANNOUNCES NEW PARTNERSHIP WITH THE WIGGLES

13 Jul - 2021

Tags from the story: Mighty Mojo Toys, The Wiggles.

Mighty Mojo Toys announces its partnership with the world’s most popular children’s entertainment band, The Wiggles

Mighty Mojo Toys announces its partnership with the world’s most popular children’s entertainment band, The Wiggles to bring a line of plush, puzzles, party kits, and accessories to North American consumers.

In 2021, The Wiggles celebrate 30 years of educating, enriching and entertaining children and families all over the globe. Along with the 30th anniversary festivities, The Wiggles have launched new content and special events, an Australian/NZ concert tour and has hit over one billion music streams worldwide. This achievement is testament to their music’s enduring appeal, and the band’s popularity with generations of families across the globe.

The Wiggles are thrilled to bring Mighty Mojo Toys into the licensing family “We are excited about the innovation and experience Mighty Mojo Toys will bring to The Wiggles brand in North America,” said Anthony Field, creator of The Wiggles. “It has been a real adventure over the last thirty years, and we hope to be having this much fun for at least another 30 years to come!”

Mighty Mojo Toys will manufacture and distribute Plush, Puzzles, Jewelry Boxes and Party Kits. Mighty Mojo Toys has previously found great success with other licenses, including YouTube series Booba, Pete The Cat, and Instagram celebrity Doug The Pug. Their most recent releases include several officially licensed products from Spin Master’s Etch-A-Sketch. The Wiggles licensing deal was brokered by Playology International.

“We’ve watched The Wiggles affect and influence the kids in our lives, so we simply needed to work with them. They’re an evergreen brand known through households all over the world,” said Arash Moghaddam, CEO of Mighty Mojo Toys. “We’re excited to bring our playful sense of innovation to a line of products for kids of all ages.”


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