fbpx

Events

CRAYOLA AND OCEANX ANNOUNCE NEW PARTNERSHIP

7 Jul - 2021

Tags from the story: Crayola, Crayola Experience, OceanX.

Crayola and OceanX announce partnership to educate and onspire the next generation of ocean explorers

Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the wonders of the ocean to the next generation through imagination and creativity in the first collaboration of its type for both parties.

The multi-faceted relationship aims to creatively inspire the next generation of ocean explorers and aligns both organization’s goals, to educate young leaders through creativity, imagination, wonder and exploration. The partnership will include co-branded products and experiences including home adventure kits, creativity products, educational content, and the first ever takeover of Crayola’s premier family destination, Crayola Experience.

The Crayola-inspired, interactive attractions at Crayola Experience encourage children and adults alike can unleash their imagination and experience creativity and color in a whole new way. The aquatic-themed, OceanX experience will put children in the front seat of exploration as they join a deep sea mission in search of the rare giant squid. Children will mold and craft marine creatures; learn about undersea wonders and conservation efforts; view sea creatures in their natural habitat through colorful “portholes” featuring OceanX Media content, and ultimately come face to face with the Giant Squid!

“Creating experiences that help children bring their imagination to life, learn through creativity, and build an emotional connection is in the DNA of both of our organizations,” said Victoria Lozano, Executive Vice President & General Manager of Crayola Attractions and Retail. “The OceanX collaboration will cultivate a sense of wonder for the ocean by engaging tens of thousands of children in a fun and amazing experience through the mysterious playground of the deep blue.”

“Crayola and OceanX are two organizations both dedicated to pushing creative boundaries and expanding the collective imagination. We’re so excited to partner on this project inviting young explorers across the nation to discover the uncharted and largely unexplored underwater universe,” said Mark Dalio, OceanX Founder and Creative Director. 

Founded in 2018 by Ray Dalio and Mark Dalio, OceanX fosters awareness of and passion for the oceans through exploration and storytelling. The organization combines cutting-edge science, the next-gen technology of its marine research and exploration vessel—OceanXplorer—and compelling media to excite, educate and connect audiences to these vast bodies of water.

The creative collaboration tidal wave launches next month with the introduction of the Crayola Experience Home Adventure: OceanX Edition and the takeover tour debut at the Crayola Experience Orlando. For more information, visit www.crayolaexperience.com/oceanx-adventure.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




OM NOM STORIES TO LAUNCH ON DISNEY+ IN EUROPE IN Q4 2024
OM NOM STORIES TO LAUNCH ON DISNEY+ IN EUROPE IN Q4 2024

Zeptolab has unveiled an exciting new licensing deal with Disney+ in Europe, scheduled for launch in the fourth quarter of 2024. Under the licensing agreement, all 25 seasons of Om Nom Stories will be made available, allowing viewers to enjoy the enchanting adventures...

read more
SOCIAL TV CORNER: INTERVIEW WITH PLAY AROUND
SOCIAL TV CORNER: INTERVIEW WITH PLAY AROUND

At the Spielwarenmesse, Licensing Magazine interviewed Play Around to find out more about their products and novelties. From our Social Tv Corner at Spielwarenmesse 2024, Licensing Magazine’s interview with Massimiliano Piazzolla, Managing Director of Play Around, to...

read more
THE FIRST-EVER ANGRY BIRDS-THEMED EDUCATIONAL GAMES
THE FIRST-EVER ANGRY BIRDS-THEMED EDUCATIONAL GAMES

Rovio Entertainment, the creative force behind Angry Birds, has partnered with Legends of Learning to introduce a groundbreaking series of STEM-focused educational games. The collaboration, which was facilitated by Angry Birds’ global licensing agency IMG, leverages...

read more