fbpx

Highlights | Industry News

SESAME WORKSHOP NAMES SONY CREATIVE PRODUCTS ITS LICENSING AGENT FOR SESAME STREET IN JAPAN

1 Jul - 2021

Sony Creative Products Inc.has been named the licensing agent for Sesame Street in Japan

Sony Creative Products Inc. (Located: Tokyo, Minato-ku / Representative: Ken Ohtake, hereunder SCP), has been named the licensing agent for Sesame Street in Japan, by Sesame Workshop (Located: United States), the nonprofit educational organization behind Sesame Street.

Sesame Street is the pioneering children’s television program that has been entertaining and educating children for over fifty years. In 1969, the program’s creators had the innovative idea to use the emerging technology of television to educate preschool-aged children. With a rigorously researched curriculum, a groundbreaking, diverse human cast, and the fun, furry appeal of the Sesame Street Muppets, the experiment succeeded and thrived, with more than 1,000 studies to date showing Sesame Street’s positive impact in the U.S. and around the world.

Today, Sesame Street is seen in over 150 countries and generates $1.4 billion in worldwide retail sales of licensed products.

Sesame Street was first broadcast in Japan in 1971. This year is the 50th anniversary year since its launch. On this milestone year, SCP was named the licensing agent for Sesame Street in Japan. Maximizing the awareness of Sesame Street’s core values, SCP will optimize exposure through brand activations and retail events, and pursue further business opportunities. SCP will manage licensing and retail activities for a wide range of demographics from preschoolers to their caregivers, generation Z, and adults. SCP will provide unique and memorable Sesame Street experiences at many touch points.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS
THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS

The winners of the Bologna Licensing Awards, reserved for international licensors/agencies, licensees and retailers, were announced Monday afternoon. The 7th edition of the awards is an integral part of the 17th edition of the Bologna Licensing Trade Fair/Kids...

read more
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE

Moulin Rouge has announced the extended appointment of Caravanserai Partners to strategically grow and expand its licensing program across key European territories. Since 1889, Moulin Rouge is the one French venue where spectacular Parisian celebrations are...

read more
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP

Full Sail IP Partners, LLC, owner of Revere Ware has announced a new international chapter in its storied history. With a commitment to innovation that has spanned centuries, Revere Ware has licensed its "Revere" trademark to Revere (Shanghai) Enterprise Development...

read more