Industry News


1 Jul - 2021

Najib Fayad joins as Vice President of Princess Sam’s Consumer Products Team, Frederic Gentet on board Princess Sam Pictures’ team as Senior Content Sales Manager

Princess Sam Entertainment Group, led by CEO and founder Sophie Audouin-Mamikonian, has secured two new team members as part of the production and distribution growth of its brand-new 3D animated series “Tara Duncan” (52 x 13’). Najib Fayad and Frédéric Gentet have come on board the subsidiary teams at Princess Sam Entertainment Group dedicated to production, distribution, and merchandising.

With the clear ambition of making upcoming series of “Tara Duncan” the new global phenomenon for children, Sophie Audouin-Mamikonian, the best-selling French author and creator of the character of Tara Duncan, has added seasoned executives to both its Distribution and Consumer Products teams.

Commenting on the hires, Audouin-Mamikonian says: “We are very proud to attract professionals of this caliber to the Princess Sam group, and we are confident that their experience and talent will allow our young company to thrive – continuing to be both agile and steadfast in a changing and complicated world. I wish them every success within our group!”

Najib Fayad – Executive Vice President at Princess Sam Consumer Products

As Executive Vice President, Najib Fayad will lead the teams of the Princess Sam Consumer Products entity, responsible for developing the Tara Duncan property as well as the group’s other IPs and fostering partnerships with all the leading manufacturers in their categories. Fayad will act as a strategic advisor in all the other activities of the group.

Holder of an MBA in Management and International Affairs, Najib Michel Fayad has more than 35 years of experience in strategy and international development in various companies in France and internationally, including Groupe Havas – Jeux Nathan, Groupe Smoby-Majorette, Mi29 – Majorette, HTI Group and Splash-Toys in the Middle East where the company partnered with Disney and Lego.

A recognized expert in general management and development of winning entry strategies in foreign markets, he has notably received several awards: Creative Audacity Prize (2005) awarded by the French Presidency and the Toy Grand Prix in 2014, 2016, 2017 and 2018.

Frédéric Gentet – Senior Content Sales Manager at Princess Sam Pictures

Appointed to the position of Senior Content Sales Manager at Princess Sam Pictures, Frédéric Gentet will take charge of the distribution of audiovisual content produced by the group.

After graduating with a Masters in Audiovisual Marketing and Distribution from INA SUP, Frédéric Gentet managed the sales of films and animated series within the production and distribution company MILLIMAGES for 5 years. He has contributed to the commercial expansion of properties like “Molang”, “Mouk” and “Didou”.

Prior to joining the MILLIMAGES sales team, he held the positions of Project Manager with the music label naïve, and International Sales Manager for feature film sales companies REEL SUSPECTS and WIDE.

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