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Industry News

MONSTER SIGNS WITH SEUPERBRANDS TO REPRESENT THE DAY HENRY MET IN LATIN AMERICA

1 Jul - 2021

Monster Entertainment has appointed Superbrands to represent The Day Henry Met

Monster Entertainment has appointed Superbrands/Supermarcas international brand licensing management to represent the children’s animation brand, The Day Henry Met within the Latin American region. When launched in Brazil on Nick Junior, the premiere episodes of the series performed 88% better then the broadcast channel’s average to date.

Superbrands/Supermarcas representation will cover Brazil, Argentina, Uruguay, Paraguay, Chile, Peru, Colombia, Venezuela, Panama, Mexico and Central America.

Superbrands/Supermarcas is a licensing and brand management agency, with over 25 years of experience and are considered the biggest agency of Latin America, with wide experience in developing new sustainable business opportunities in product categories that maintain high quality standards and to assist in increasing the brand value by creating competitive advantages to renowned brands.

This appointment follows hot on the heels of the recent announcement of a children’s apparel deal for the Uk and Ireland with Poetic Brands.

THE DAY HENRY MET is distributed internationally by Monster Entertainment. Wiggleywoo production now have 4 seasons totalling 104 x 5 minute episodes broadcast in 192 countries across the globe on a host of different platforms. The UK’s ITV is the latest broadcaster to come on board with seasons 3 and 4 having started broadcast in May 2021.

Four-year-old Henry has a friendly chat with whatever he meets each day, and they are always delighted to talk, laugh and share their amazing world!

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