fbpx

Licensees Focus

WHAT DOES THE CHALLENGE TASTE LIKE? DISCOVER IT WITH THE GELATO DEDICATED TO HOT WHEELS

23 Jun - 2021

Tags from the story: Hot-Wheels, Il Felice Gelato Milanoù.

A sweet collaboration between Hot Wheels and Il Felice Gelato Milano that brings the colors and DNA of the brand to one of the most famous gelato shops in Milan

Hot Wheels is the brand that has made challenge the main component of its DNA. Through cars and incredible tracks, children can experience the innate sense of challenge, stimulating at the same time experimentation and creativity, as well as self-confidence, necessary to face the challenges of everyday life. For over 50 years, the brand has been giving all enthusiasts, young and old, the chance not only to experience breathtaking races and adrenaline-filled challenges on miniature four-wheelers, but also to experience the sense of challenge through numerous lifestyle collaborations, making Hot Wheels much more than just a toy.

For all those who want to literally savor the taste of the challenge, a sweet answer is on the way: Il Felice Gelato Milano dedicates a special flavor to Hot Wheels. From the very beginning, Il Felice Gelato focused on the production of a natural gelato free of hydrogenated fats and mono and diglycerides, made only with milk and fresh cream from the Po Valley. The raw materials used are carefully selected from the best that the Italian territory has to offer, from Sicilian pistachios to Piedmontese hazelnuts and macadamia nuts, to create naturally sweet flavors, without the use of added sugars. All of Il Felice Gelato’s flavors, even the water-based ones for vegans, are prepared exclusively in-house, to create a unique and very recognizable gelato, both in terms of goodness and authenticity.

This special collaboration, running from the beginning of June until the end of September 2021, includes the creation of a Hot Wheels gelato flavor: the inspiration for the creation of this special flavor comes from childhood memories of playing with the famous cars. Free of additives and made only with natural products, Felice’s Hot Wheels gelato is composed of a base of alga spirulina variegated with raspberry jam, enriched with a crunchy part of amaretto, to satisfy the taste buds of children with a gelato whose colors recall those of the iconic brand of toy cars. The “taste of the challenge” is also the protagonist of another product: a very sweet gelato enclosed in a fragrant cookie personalized with the Hot Wheels logo in sugar paste, a harmony of flavors contained within a special pack dedicated to the brand.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




TOIKIDO DROP IN THE BAD EGG CO.
TOIKIDO DROP IN THE BAD EGG CO.

Toikido is poised to redefine digital culture with the launch of its highly anticipated Bad Egg Co. digital collectible. Rooted in the vibrant streets of New Yolk City's Sunnyside borough, Bad Egg Co. is a rebellious brand that celebrates skateboarding culture and...

read more
ANDY YEATMAN IS THE NEW CEO OF MIRACULOUS CORP
ANDY YEATMAN IS THE NEW CEO OF MIRACULOUS CORP

Mediawan and ZAG have announced the appointment of Andy Yeatman as the CEO of Miraculous Corp USA and global operations. Based in Los Angeles and reporting to Miraculous Corp Board Chairman Pierre-Antoine Capton, Andy Yeatman will work closely with board member and...

read more
INTERVIEW WITH MOONBUG AT THE LAS VEGAS LICENSING EXPO
INTERVIEW WITH MOONBUG AT THE LAS VEGAS LICENSING EXPO

From our Social Tv Corner at the Las Vegas Licensing Expo 2024, the interview with Francesca Romana Gianesin, Head of International, Moonbug. Blippi, Cocomelon are just some of Moonbug's most famous and successful IPs. In Las Vegas, Licensing Magazine has interviewed...

read more