A sweet collaboration between Hot Wheels and Il Felice Gelato Milano that brings the colors and DNA of the brand to one of the most famous gelato shops in Milan
Hot Wheels is the brand that has made challenge the main component of its DNA. Through cars and incredible tracks, children can experience the innate sense of challenge, stimulating at the same time experimentation and creativity, as well as self-confidence, necessary to face the challenges of everyday life. For over 50 years, the brand has been giving all enthusiasts, young and old, the chance not only to experience breathtaking races and adrenaline-filled challenges on miniature four-wheelers, but also to experience the sense of challenge through numerous lifestyle collaborations, making Hot Wheels much more than just a toy.
For all those who want to literally savor the taste of the challenge, a sweet answer is on the way: Il Felice Gelato Milano dedicates a special flavor to Hot Wheels. From the very beginning, Il Felice Gelato focused on the production of a natural gelato free of hydrogenated fats and mono and diglycerides, made only with milk and fresh cream from the Po Valley. The raw materials used are carefully selected from the best that the Italian territory has to offer, from Sicilian pistachios to Piedmontese hazelnuts and macadamia nuts, to create naturally sweet flavors, without the use of added sugars. All of Il Felice Gelato’s flavors, even the water-based ones for vegans, are prepared exclusively in-house, to create a unique and very recognizable gelato, both in terms of goodness and authenticity.
This special collaboration, running from the beginning of June until the end of September 2021, includes the creation of a Hot Wheels gelato flavor: the inspiration for the creation of this special flavor comes from childhood memories of playing with the famous cars. Free of additives and made only with natural products, Felice’s Hot Wheels gelato is composed of a base of alga spirulina variegated with raspberry jam, enriched with a crunchy part of amaretto, to satisfy the taste buds of children with a gelato whose colors recall those of the iconic brand of toy cars. The “taste of the challenge” is also the protagonist of another product: a very sweet gelato enclosed in a fragrant cookie personalized with the Hot Wheels logo in sugar paste, a harmony of flavors contained within a special pack dedicated to the brand.
