Licensees Focus


23 Jun - 2021

Tags from the story: Arabia, Moomin.

Arabia will release a limited edition Moomin’s Day mug to celebrate Moomin’s day on 9 August

The Moomin’s day mug will be available in the Official Moomin webshops from August 9th, 2021 at midnight (UTC +3 Helsinki time) but you can already sign up to be notified when the mug is available! The mug will be available as long as stock lasts. The purchase limit for the mug is 6 mugs per customer.

The illustration on the Moomin’s Day mug originates from Tove Jansson’s book Moominland Midwinter from 1957 and the book of songs, Visor från Mumindalen from 1993.

The hand-drawn illustration portrays an atmospheric spring day and the evening sun. It is the first day of spring and the river flowing through Moominvalley is free of ice. Moomintroll and Moominmamma are sitting on the railing of the bridge, waiting for Snufkin, who returns from his long travels after winter. Moomintroll and Moominmamma sit close to each other, admiring the reflections of the evening sun on the river. Snufkin always leaves Moominvalley in the fall to go south beyond the Lonely Mountains. He goes without saying goodbye, but leaves a letter for Moomintroll.

“Cheerio, Sleep well and keep your chin up. On the first warm spring day, you’ll have me here again. Build the dam while waiting for me,” Snufkin.

The Moomin’s Day mug will be sold in a gift pack with the same beautiful illustration.

Also in August will be released Arabia’s new In the Mountains Moomin mug illustrates Moomintroll who asks for advice from Snufkin. The limited-edition mug, created exclusively for the Norwegian market, is available internationally only on the Official Moomin webshops.The “In the Mountains” mug will be available from August 16th, 2021 but you can already sign up on the waiting list on the webshop! The mug will be available until the end of this year or as long as stock lasts.

The illustrations of the In the Mountains mug are based on Tove Jansson’s comic strip story Conscientious Moomin from 1958 and Moomin Begins a New Life from 1956.

In the illustration of the mug, elements resembling Norwegian landscapes, such as mountains and fjords, have been consciously sought. However, such landscapes can also be found in the Moominvalley, which has a very diverse nature.

The In the Mountains mug illustrates Moomintroll who has gone into the mountains with Snufkin. Moomintroll needs advice: everyone around him has turned strange or busy, except Snufkin, who comforts Moomintroll.

Moominmamma decides to spend a day on her own in peace and quiet without worries or having to care for anyone. Moominmamma bathes in warm water and enjoys herself. The family, however, starts to miss Moominmamma in the midst of the chaos and they start looking for her. At first, Moominmamma refuses to return home because she also wants to live freely. Eventually, she returns to her family.

In 2021, Fiskars will donate NOK 10 for every mug sold to the local Save the Children association in Norway. The aim of the campaign is to support children’s rights and equality, highlighting friendship and well-being in particular.

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