Industry News


22 Jun - 2021

Tags from the story: Melisa Fuhr, Zag.

ZAG continues to grow latam licensing team, appointing Melisa Fuhr as Licensing & Retail Director, South America

On the heels of the recent appointments of Angela Cortez, VP, Consumer Products, Latin America, and Betsabe Luna, Licensing & Retail Director, Mexico and Central America, ZAG continues to build its Latin American licensing team, appointing Melisa Fuhr as Licensing & Retail Director South America. The announcement was made by Julian ZAG, Executive Vice President, Global Operations.

Based in Buenos Aires, Argentina, and reporting to Cortez, Fuhr will be responsible for licensing activities across South America. In Argentina, Uruguay, Paraguay, and Bolivia, she will oversee the efforts of ZAG’s licensing agency, IMC; while in Chile and Peru, Fuhr will work directly with licensees and retail partners to strategize and implement licensing and retail promotions. She will focus on the company’s flagship brand, Miraculous™: Tales of Ladybug & Cat Noir, and the upcoming Ghostforce™.

“There are myriad opportunities to expand our consumer products efforts in Latin America, and under Angela’s leadership, Betsabe and Melisa will lead our consumer products activities in all the key markets across the region,” commented Julian ZAG. “In Argentina, Playmates and ZAG Labs’ distributor Caffaro launched the most recent Miraculous toy line with excellent results, and in Chile and Peru, our distributor Wish Trade will debut the toys in October 2021. With growing excitement for the launch of our Miraculous $100M+ theatrical movie at the end of the year, and with season four starting to roll out across the region, we are excited to have a solid team in place to maximize our strategy and bring countless opportunities for fans to engage with our brands.”

Prior to joining ZAG, Fuhr spent fifteen years with ARCOR SAIC, the largest confectionery manufacturer in LATAM. She advanced from her role as Events and Promotions Manager to become the company’s Licensing Director, responsible for establishing and implementing the company’s licensing division. Fuhr oversaw the licensing, partnerships and promotions activities for all product categories–from candies to ice cream, cookies, and chocolates. She developed and negotiated promotions and campaigns with partners including Disney, Universal, Nickelodeon, and Fox. She continued to grow her experience in the Licensing business this last year serving as Licensing Director South of Latin America for El Reino Infantil, the #1 Spanish language YouTube channel for kids globally.

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