Digital & Gaming | Highlights


22 Jun - 2021

Rovio becomes an exclusive partner for Moomin based mobile games via deal with Moomin Characters

Gutsy Animations, the Emmy® Award-nominated studio behind the internationally celebrated Moominvalley 3D animation series, has secured €5 million investment from one of the most successful Finnish mobile gaming companies globally, Rovio Entertainment, creator of the Angry Birds franchise. Additionally, Rovio has secured exclusive rights from Moomin Characters Ltd and Rights & Brands, the global licensing agency for the Moomin brand, to develop and publish Moomin IP-based games for any platform and exclusive rights for all mobile platforms. Rovio’s first Moomin game, based on the original story and world created by Tove Jansson and inspired by the Moominvalley visuals, is already being developed and is expected to reach soft launch later in 2021.

Gutsy Animations’ impactful partnership with Rovio makes content creation history by strengthening Finnish expertise and Nordic values in a highly competitive industry. This collaboration underscores the strong trust in Finnish know-how and in the power of storytelling through common values.

Alex Pelletier-Normand, CEO of Rovio, says: “Gutsy Animations did an astonishing job at bringing to life the rich stories and alluring atmosphere of the Moominvalley. We are honoured and excited to enter this partnership with Moomin Characters and Gutsy Animations. Working with Gutsy and Moomin will give us the opportunity to present this iconic brand to new audiences across the globe at the same time as we surely will delight our existing fans. This partnership will diversify our IP portfolio, which is a key step in our consistent growth strategy. We are already working on a mobile game that is still in early phase of the development, and we expect it to reach soft launch later this year.‘’

Roleff Kråkström, Managing Director of Moomin Characters, says: “Moomin Characters looks to expand their digital footprint and offering, it’s fantastic to join forces with Rovio Entertainment, who bring a wealth of expertise and success in this space. We’re confident this partnership will open up new opportunities not only to the Moomin trademark, but also to the additional Nordic story. This partnership marks an important milestone in our strategy to take local Nordic creations to the international marketplace.’’

Marika Makaroff, Founder and CCO of Gutsy Animations, says: “I’m thrilled to have Rovio joining us and bolstering our efforts to create meaningful international content that leans into Nordic values. This investment shows growth does not always need to come from far afield and is an incredible display of confidence in Gutsy Animations’ ability to create high quality, distinctive content for the global market. Additionally, by forging a collaboration between three Finnish companies, this partnership shows a high level of trust in Finnish know-how, as well as serving to highlight the power of storytelling through shared values. Through this investment, we’ll have a valuable opportunity to continue writing Finnish success stories that span the worlds of both entertainment and culture, and which follow in the footsteps of our celebrated, Emmy® Award-nominated adaptation of the original Moomin stories, Moominvalley”.

Gutsy Animations, founded in 2016 by awarded creator, Marika Makaroff, is a Finnish production house that creates high quality content for the international market. The company’s flagship production, multi award-winning Moominvalley, has a record-high of 16 million starts on Yle’s streaming platform in Finland. Gutsy Animations believes that the world is in need of kind, clever, meaningful, and gutsy content for global audiences.

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