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EXCLUSIVELY FOR HOT WHEELS THE BACKSTAGE VIDEO OF KOBRA HAS ARRIVED

22 Jun - 2021

Tags from the story: Hot-Wheels, Kobra, Mahmood.

The brand, already protagonist of the official videoclip of Mahmood’s new song, returns in a special video entirely dedicated to the shooting

The video clip of “Kobra”, a track contained in Mahmood’s new album “Ghettolimpo”, was released on June 11. The song, produced by DRD, presents the figures of Kobra, people who you can not trust and from whom you must keep your distance: in life you must learn to distinguish those who really love you from those who want to exploit you for other reasons.

The video clip of Kobra, directed by Attilio Cusani contains a special collaboration with Hot Wheels – the world’s #1 brand of cars and a franchise in continuous evolution – sees Mahmood launched into a reckless and adrenaline-filled race that has the flavor of continuous challenge and courage, on board a special Jaguar F-Type Hot Wheels.

To get into the heart of Mahmood’s new video clip and to touch the world of Hot Wheels, a special extra content has arrived: the backstage video of the shoot. “As a kid I was crazy about model cars, roaring races, and the death lap track, and here I had fun reliving those feelings and putting myself out there.” Precisely these emotions experienced by Mahmood in first person, you will be able to discover in this new special content dedicated to the collaboration between one of the major talents of the Italian music scene and Hot Wheels, a brand that has made the challenge the means through which children can develop experimentation and creativity and, at the same time, the skills and confidence they need to face the world.


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