fbpx

Highlights | Industry News

TINY TINA’S WONDERLANDS DEBUT LICENSING PARTNERS UNVEILED

17 Jun - 2021

Gearbox Entertainment and 2K are proud to highlight their debut consumer products program supporting Tiny Tina’s Wonderlands

Gearbox Entertainment and 2K are proud to highlight their debut consumer products program supporting the upcoming early 2022 release of their recently revealed title, Tiny Tina’s Wonderlands. Gearbox Entertainment and 2K engaged Retail Monster to lead the global retail and consumer products strategy.

Just as Tiny Tina’s Wonderlands boasts legendary celebrity voice talent, the licensing group has onboarded a host of strategically-chosen, best-in-class debut partners across toys, collectibles, apparel, accessories, home goods, publishing, and subscription boxes; the group is also exploring complementary categories and new partners to be announced soon.

“We are thrilled to announce our strongest roster of partners for a new IP in Gearbox history,” noted Sean Haran, Chief Business Officer at Gearbox Entertainment. “Expanding Gearbox’s IP outside of videogames has been an exciting and rewarding frontier. With this fresh take on fantasy, we are pursuing ancillary partnerships that reflect our confidence in the broad appeal of this new title.”

Debut partners include:

“Tiny Tina’s Wonderlands is an exciting new world to play within, mixing high fantasy adventure with co-op, looting, and a sense of humor that will be familiar to fans of Borderlands. Most importantly, it has a big sense of fun. We hope to bring that fun and adventure to life through the products our partners create,” said Erica Hollinshead Stead, Director of Licensing, Gearbox Entertainment.

Developed by Gearbox Entertainment, the anticipated ESRB rating for Tiny Tina’s Wonderlands is T for Teen. For screenshots, key art, and other visual assets, please visit  newsroom.2k.com, and to learn more, please visit  playwonderlands.com.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE THIRD POKÉMON X DOLLY NOIRE COLLECTION
THE THIRD POKÉMON X DOLLY NOIRE COLLECTION

The Pokémon Company International has announced the launch of a third capsule collection from Italian urbanwear brand Dolly Noire, available online and in Dolly Noire’s stores. The collection will be heavily promoted in May with window displays, high-visibility...

read more
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE

Rights & Brands has announced its appointment as the master agent for the beloved children's book series Vera & Ville, handling publishing and licensing rights worldwide. Targeted at children aged 0-3 years old, the Vera & Ville series captivates young...

read more
PUMA X DAZED AND CONFUSED
PUMA X DAZED AND CONFUSED

PUMA and cult '70s film Dazed and Confused join together for a chilled out, retro collab that seems straight outta the stoner comedy. When Dazed and Confused, Richard Linklater’s comedy about a Texas high school in 1976, opened in theaters more than 30 years ago, it...

read more