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Highlights | Licensees Focus

SMASH HIT GAMING PHENOMENON FALL GUYS JOINS WOW! PODS LINEUP

17 Jun - 2021

Wow! Stuff’s has added Mediatonic’s Fall Guys: Ultimate Knockout to its roster of tier 1 brands

Wow! Stuff’s innovative collectable WOW! PODS, dubbed the collectible for fans of character brands, has added MediatonicFall Guys: Ultimate Knockout to its roster of tier 1 brands.

The breakout gaming hit of 2020, Fall Guys quickly established itself as one of the most joyful multiplayer games available. Players tumble over bizarre obstacles, shove through unruly competitors, and overcome the laws of physics to avoid elimination in their quest for the crown.

Now, Fall Guys’ brightly coloured beans are stumbling into the spotlight as main characters of the new WOW! PODS FALL GUYS collectibles range. The products will feature the unique Wow! Stuff patent applied for Swipe to Light function which reveals mystery icons under the UV light.

Wow! Stuff’s Co-founder and Head of Licensing Kenny McAndrew commented, “Fall Guys is a phenomenal hit and the characters are loved by thousands of players around the world. Fall Guys fits perfectly within our ethos of ensuring WOW! PODS meets the fandom thirst from fans of character brands.”

Fée Heyer, Devolver Digital’s Head of Global Licensing is excited to announce the signing saying, “We are careful in our selection of licensees and want the finest innovation that truly fulfills the wishes of our Fall Guys fans. We have seen how successfully WOW! PODS has re-invented and re-invigorated the collectables market with its unique set of cool features, and we’re so excited for Fall Guys fans to see their favourites realised in real life with this special range of collectables.”

WOW! PODS FALL GUYS will be available across leading retailers in the UK, Europe and North America from September 1st. SRP $/£/€14.99

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