Social campaigns, rainbow logos, reports and media partnership with Gay.it to spread knowledge, empathy and support
This is the starting point for the commitment of MTV, the entertainment brand of ViacomCBS, to tell and make known the most significant stories, experiences and messages related to the LGBTQ+ community, so that the empathy generated by knowledge makes the struggles of a few the goals of many
Always in the forefront for inclusion and equality, from Monday, June 14 MTV will color its logo rainbow becoming MTV Pride, and promoting the values of inclusion and diversity through a series of special content and activities that will live on the official social networks of MTV Italy.
Among the initiatives, of particular relevance is the MTV Out Loud Proud campaign which, starting from the USA and declined in a local key on social channels, will tell the painful passage of coming out through the voice of artists and activists who have lived this experience in first person. The sharing of difficult but liberating and hopeful stories will therefore be an opportunity to strengthen the group feeling, confirming to all young and old people struggling with doubts about their sexuality and the possibility of coming out, the existence of a community ready to welcome them.
Equally significant is the campaign A STEP FORWARD – Fai un passo avanti dedicated to the fight against homophobic bullying, homotransphobia and discrimination based on sexual orientation. Testimonial of the latter will be the Italian model protagonist of the international catwalks Stefano Sala. The hashtag #MTVPRIDE, promoted on all social channels of MTV, will also accompany the reportage of gay pride around the world.
BRUNOBORDESE will also be an active collaborator for the initiatives in favour of the LGBTQ+ community, creating a new version of its famous footwear, customized for the occasion with the iconic MTV logo.
The support to the LGBTQIA+ community in the month of Pride is just one of the many initiatives of MTV and reaffirms the commitment of the brand and ViacomCBS in providing support to ethnic, religious, linguistic and cultural minorities through actions that aim to spread the knowledge and the beauty of diversity. In confirmation of the commitment of the entire media company towards inclusion, the adoption by ViacomCBS of the “No Diversity No Commision” policy for the implementation in every production of the values of Diversity, Inclusion and Equity.
Sky Media – concessionaire of the Sky Italia Group – is responsible for the advertising sales of ViacomCBS channels in Italy.