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MDL AT BOLOGNA LICENSING TRADE FAIR 2021

17 Jun - 2021

On June 16th Maurizio Distefano Licensing was present with two events full of content and news at the virtual edition of Bologna Licensing Trade Fair

Maurizio Distefano Licensing (MDL), which manages licensing in Italy for number of major brands across entertainment, lifestyle, digital content creation and fashion, is again attending as an exhibitor the Bologna Licensing Trade Fair online edition, welcoming an online audience to learn more about its plans for its growing portfolio of brands.

MDL he planned the meeting the licensing industry on the 16th of June to highlight the latest news and partnership opportunities offered by its diverse and exciting portfolio of properties.

From 3:00 to 3:30 pm, the focus will be on the company’s entertainment portfolio and in particular the cartoon category, where classic kids’ properties such as Bing, Masha and the Bear and ALVINNN!!! And the Chipmunks will join hot new acquisitions like CoComelon, Blippi and Morphle.

Visitors can hear the latest news about this exciting line-up, including developments in the digital sphere, where MDL is working with online platforms to increase awareness and reach an even broader target audience.

From 4:00 to 4:30 pm, two more MDL property portfolios will take centre stage: creators and fashion brands.

There’s a high-flying recent arrival in what MDL calls its creators category, in the form of web star Charlotte M, who creates digital content for her fans on TikTok, Instagram and YouTube. Visitors can also learn about MDL’s growing portfolio of lifestyle brands through a presentation of the agency’s growing involvement in product categories such as apparel, home & living and accessories.

The Bologna Licensing Trade Fair has long been a fixture in the Maurizio Distefano Licensing calendar, usually as an exhibitor with a dedicated stand. This year MDL will be attending online but, as ever, plans to present highlights of the rich selection of properties in its portfolio and to underline the licensing opportunities they offer.

“Bologna Licensing Trade Fair is a great opportunity to speak to fellow professionals from the licensing industry,” says Maurizio Distefano, President of MDL “Although this year it will be virtual, it has been brilliantly organised in a way that allows us to participate, make contacts and discuss opportunities, setting us up for next year, when we will again have the opportunity to meet everyone in person.”

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