Industry News


14 Jun - 2021

tonies® introduces new staycation essential audio for families with ‘The Famous Five: A Short Story Collection’ Tonie

Children’s audio system, tonies®, has launched its new ‘The Famous Five: A Short Story Collection’ Tonie character figurine.

This magical Tonie has arrived just in time for families heading out on a staycation this summer, telling the classic stories by Enid Blyton of long summer days spent in the English and Welsh countryside and around the seashores.

When the Famous Five (George, Dick, Julian, Anne and Timmy the dog) set off on their bikes with a picnic lunch in their baskets, adventure inevitably follows in this captivating audio that families will love.

As a no-screens, safe and wireless audio system that plays a whole host of kids’ classics, the Toniebox makes for the must-have staycation essential for families this summer. Perfect for adventures close to home and further afield, once charged the Toniebox is completely mobile for seven hours.

As a great travel companion for children on the go, tonies®, has brought the nostalgic classic stories of the Famous Five by Enid Blyton back to life to ignite discovery and a passion for outdoor adventure in children.

Outdoor play is a key part of childhood development and is particularly beneficial for advancing their imagination and creative side. The Save Outdoor Education Campaign estimates that two million children nationwide have missed out on school trips of discovery this year due to the pandemic. With this mind, tonies® hopes to inspire children to connect with the nostalgic adventures parents once enjoyed and revitalise the desire for children to get back outdoors and seek new discoveries with the launch of its new Famous Five Tonie.

To celebrate the launch, tonies® has teamed up with West Lexham in Norfolk to offer one lucky family a two-night stay in a beautiful treehouse surrounded by nature. The lucky winner will also be receiving a box set of the complete collection of Famous Five books, and the new Famous Five Tonie, along with a Toniebox.

West Lexham is an eco-friendly wellness retreat near Kings Lynn in Norfolk. If ever there was an opportunity to embrace your inner Famous Five, it would be at this enchanting, unspoiled resort. Populated with beautiful treehouses, bell tents, cabins, lakes and wildlife, it’s the ultimate family getaway and provides the perfect spot to enjoy tonies®’ range of stories and songs around a campfire this summer.

Pinky Laing, UK Partnerships at tonies® comments: ‘tonies® is committed to helping children ignite their imagination through the power and magic of storytelling. We are delighted to have released our new Famous Five Tonie that brings the classic stories of adventure by Enid Blyton to life for the next generation this summer.

The Famous Five are among Enid Blyton’s most loved creations here in the UK, and countless children through the decades have gone adventuring with them since its first publication in 1942. We hope that families will enjoy playing the tales of the Famous Five gang to their children whilst they enjoy their family holidays this year. The enriching adventure led content is perfect for revitalising a love of outdoor discovery among children.’

Edmund Colville, Managing Partner at West Lexham comments: We are thrilled to have partnered with tonies® to celebrate Blyton’s Famous Five stories, which fuel a sense of adventure and discovery in us all. At West Lexham we hope to inspire families to get outside and explore all that our English countryside and nature has to offer.

We welcome parents and their little ones for adventure holidays each year around our lake and grounds, both teaming with wildlife. We can’t wait for families to enjoy our enchanting treehouses, bell tents and cabins this summer.’

The new Tonie is available from selected toy retailers, bookshops and via the tonies® website www.tonies.com, RRP £14.99.

There are two types of Tonies available at tonies®:

  • Content Tonies include both classic and contemporary tales popular bedtime songs. ‘How and Why’ Tonies also allow children to bring the magic of learning to life, with educational audio content exploring the world of horses, dinosaurs, astronauts and whales.
  • Creative-Tonies play recorded or pre-downloaded content which can be upload via the Toniecloud or the free Tonie-App. Perfect for when kids want to listen to something a little bit more personal. tonies® release free content for downloading every month.

The Tonies and Tonieboxes operate through a wireless digital system which connects to an NFC chip within each Tonie using Wi-Fi. Each Tonie is beautifully hand painted, making them desirable and collectable for kids.

Tonieboxes RRP £69.95, Tonies RRP £14.99, Creative-Tonies RRP £11.99

Key product details:

  • Suitable for children 3+
  • Sewn from sustainable, quality fabric
  • Portable (seven-hour battery life)
  • Can be used with headphones
  • Available in multiple colours
  • Re-chargeable
  • Robust

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