New ‘The Future of Pink is Green™’ campaign engages children in supporting a greener future
Mattel introduces Barbie Loves the Ocean, its first fashion doll line made from recycled plastics for the preservation of the oceans*. The launch is consistent with Mattel’s goal to use 100% recycled, recyclable or naturally sourced plastics in both products and packaging by 2030.
“This new Barbie launch is another piece within Mattel’s growing portfolio of brands that, as a key objective, inspire the development of environmental awareness in our consumers,” comments Richard Dickson, President and Chief Operating Officer of Mattel. “At Mattel, we enable the next generation to explore the wonder of childhood and reach the infinite potential within them. We take this responsibility seriously and continue to do our part so that children can inherit a better world.”
Mattel has always known that a simple doll can have a big impact. Looking to the future, Barbie® continues to promote its role and is committed to using its global platform to create a better world for children, focusing on diversity and inclusion, equal opportunity and now sustainability